Mark Claypool, Author at BodyShop Business
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COVID-19: Opportunities When Miles Driven Goes Back Up

Your web presence overall must be ready to seize the opportunities that will come after COVID-19.

Geofencing: Targeted Marketing with Proven ROI

Geofencing gets your ads in front of prospective customers in the middle of their decision-making process of where to have their vehicle repaired.

Keep Customers Coming to Your Shop with These Three Things

Most people are stuck at home and are spending a lot of time on social media or browsing the internet. This is the perfect time to be engaging with them!

Could Your Phone Take You to the Moon?

With people’s addiction to smartphones these days, your website better be spot-on or you will lose opportunities to fix cars.

Communicating With Customers During the Coronavirus Crisis

The coronavirus may lead to less driving and less accidents. Social media can be one solution to offset that.

Do You Have Effective Calls to Action on Your Website?

To be as effective as possible, all websites must have a call to action. Why? Because they work.

Maximizing Your Body Shop’s Local Online Visibility

Here are some suggestions for the new year to improve your visibility online.

Addressing Cyber Security in Your Body Shop

Ryan Cropper, owner of Able Body Shop, a three-store operation in Anchorage, Alaska, nearly lost everything on his personal office computer. Here’s how to avoid the same happening to you.

Google Reviews: Insurers Are Paying Attention

I have it on good authority that insurers are paying attention to Google Reviews. So how do you increase your star rating?

How to Make Your Website ADA Compliant

Is your website ADA compliant? I’ll bet you didn’t know that it needs to be.

Unintended Consequences: Google Shortnames

There are some branding advantages for shortening a business name on Google. But, what if your listing simply disappears after shortening the name?

Blockchain: What it Means for Your Shop

Blockchain is a word you’re going to hear a lot in the coming months and years. Here’s a primer on what it is and how it will impact you and your business.