Could Your Phone Take You to the Moon? - BodyShop Business

Could Your Phone Take You to the Moon?

With people's addiction to smartphones these days, your website better be spot-on or you will lose opportunities to fix cars.

It fits in the palm of your hand and has more computing power than the Apollo Guidance Computer (AGC), the 70-lb. computer on board the Apollo spacecraft that went to the moon and back. 

The AGC had 2.3 MHz of processing power, but the iPhone has 100,000-plus times more. The iPhone, with 4GB of RAM and 512GB of storage, has over a million times more memory and more than 7 million times more hard disk space. So, if properly equipped, your smartphone could be utilized to take you to the moon. 

Neil Armstrong would have loved to have that extra processing power back in 1969. The feedback and decision-making power of today’s processors would have eased his mind. He reported that his worry meter was measuring a “one” for his moon walk, but a 13 for piloting the lunar module in the final decent to the surface. Imagine how much easier it would have been with what you carry around in your pocket and take for granted.

Smartphone Addiction

Many of us are addicted to our smartphones; they’ve become an extension of ourselves. Younger people, say 16 to 35 years of age, haven’t known what life is like without them. It’s simply a part of life. Millennials watch more videos on their smartphones than they do live TV. 

Need information? Boom, here it is. “Siri, what’s the weather today?” Boom, your personal weather station answers the questions. “Hey Google, what was the final score of the 2020 Super Bowl?” Boom, your sportscaster has the answer on demand. 

There are more than three times more smartphones than PCs in the world. Globally, more people own a smartphone than a toothbrush. Approximately 30% of people would dump seeing their friends in person than give up their phones. Approximately 33% of people would give up sex for a year rather than be without their phones. Phone or vacation? Approximately 45% would forego the vacation. Work six days a week? Sure, 46% would do that instead of dumping their phones. Eating out? Approximately 55% would refrain from eating out for a year than be without their phones. Are we addicted? Yup.

A Mobile World

Just over four years ago, desktop traffic on the web for the first time was surpassed by mobile traffic, and mobile devices never looked back.  We live in a mobile world and need to adjust our marketing strategies accordingly. In 2019, mobile advertising represented 72% of all dollars spent on digital ads. Facebook reports that 87% of their advertising revenue comes from mobile. Approximately 68% of companies in America are now fully playing in the mobile marketing arena. When surveyed, 71% of marketers indicate that mobile marketing is instrumental to their business.

Mobile-Friendly?

Is your website mobile friendly?  You can get the answer here:  https://search.google.com/test/mobile-friendly. It had better be. If not, Google will penalize your ranking potential, and that spells less traffic to your website and less cars to fix. Approximately 61% of people who use their phones to search for products or services say they’re more likely to connect with a local business that’s mobile friendly. And the website had better load fast, too. Why? Because more than half of people using their phones to view a website will leave if it takes longer than three seconds to load.

According to Google, you’ll lose conversions (i.e. sales) at a rate of 12% for every single second it takes to load your website. And yet Google reports that the average mobile website takes much longer than three seconds to load. The actual average load time is 15.3 seconds. Ugh! Bring on 5G!

A full 75% of mobile phone owners will turn to mobile searches first to find what they need.  And 90% of these people are not committed to any particular brand…yet. Approximately 75% of those expect immediate information to be at their fingertips. Approximately 60% of people indicate that they will not purchase from a site with poorly written verbiage or overly personalized content or content that doesn’t lend itself to an optimized experience on their phones. Mobile searches for “best” this or that, or “best auto body shop,” has grown over 80% in the past three years.

All of this means your website had better be spot on, for everything, or you will lose opportunities to fix cars. Yes, it needs to perform on a PC, and the look and feel should be similar on a mobile screen. It needs to load fast and have great calls to action at the top. How does your site measure up on a mobile device?

BSB Contributing Editor Mark Claypool has more than 30 years of experience in the fields of workforce development, apprenticeships, marketing and Web presence management with SkillsUSA, the I-CAR Education Foundation, Mentors at Work, VeriFacts Automotive and the NABC. He is the CEO of Optima Automotive (www.optimaautomotive.com), which provides website design, SEO services and social media management services.

You May Also Like

Are You Ready to ROCK in 2023?

Do you know a “rockstar” in the automotive aftermarket? Then it’s time to nominate them as a Vehicle Care RockStar!

Unless you have been on a remote desert island the past few weeks, you’ve likely seen some intriguing teasers for the latest brand launched under the Babcox Media umbrella — Vehicle Care RockStars. If you have seen it, I’m sure you’ve got some questions.

It can be tough to articulate exactly what defines a RockStar. Is it Mick Jagger’s swagger? Eddie Vedder joyously stagediving into a crowd? Eminem’s clever lyrical prowess or Beyonce’s ability to inspire viral TikTok dances? Elvis’ upturned lip? Is it Slash’s iconic top hat and leather jacket? Dave Grohl’s infectious anthems?

BodyShop Business 2022 Executives of the Year

This year’s Single-Shop award winner is Michael Bradshaw of K & M Collision in Hickory, N.C., and the Multi-Shop winner is Matt Ebert of Crash Champions.

Conducting Collision Business: It’s a New Day

The goal is not to declare war against insurers; it is to declare independence for your organization so that you’re able to provide the highest level of service to your true customers.

Don’t Be Quint: Embrace ADAS and Modern Vehicle Equipment

We can avoid a fate similar to Quint’s in the movie Jaws if we embrace ADAS, technology and training.

Welder Woman: Forging a Trail with Fire

Jaime Shewbridge is the first woman to have won the 2020 I-CAR Instructor of the Year award and the 2021 Welding Instructor of the Year award — and she’s not done yet.

Other Posts

It’s Time to Talk About Money with Young Body Techs

It’s time that we as leaders start to educate our young technicians on how to manage, grow and save money.

Boosting the Value of Your Business

If you have more than five years before you plan to exit your business, there are many things you can do to increase its value and decrease your asset gap.

Running a Family Collision Business: Stay in Your Lane

In a family business, it’s important to divide the duties and respect each other’s lanes.

Need the 411: What Should Consumers Do After a Vehicle Crash?

What do you do when consumers need info after experiencing a vehicle crash?