Three Independent Shops Win Toyota’s New Techstream Lite Diagnostic Kit
Toyota has introduced a new Techstream Lite Diagnostic Kit, developed to make factory level Toyota Techstream Diagnostics more affordable, the company says. Demos of the new system were available at the recent CARS Expo in Las Vegas, and attendees were encouraged to enter a drawing to win one of three Techstream Lite Diagnostic Kits. Toyota
COVER STORY: Brand on the Brain
Want to get consumers thinking about your shop all the time? The key is to create a marketing plan that emphasizes repetition and consistency.
Specialty Supplies Here
Henry’s free 2009 Wholesale Catalog for Automotive Clips, Fasteners & Specialty Supplies makes it quick and easy for shop owners to take control of their inventory and expenses. Henry’s easy-to-use Wholesale Catalog, with actual-size illustrations and critical identification measurements, offers a full-line selection with savings of up to 60 percent off of what shops typically
IGA Introduces Steering Data Collection Service
Given that steering is the number-one problem in the collision repair industry, repairers would do well to copy the Independent Glass Association’s (IGA) recent introduction of an anti-steering data collection service through www.iga.org. An incident report form is currently being used by IGA members to catalog any issues of customer intimidation, misinformation and steering. All
CAPA Recognizes Four Manufacturers
The Certified Automotive Parts Association (CAPA) has announced its 2008 Marketplace Quality and Marketplace Improvement awards to recognize manufacturers who made CAPA-certified parts more widely available for purchase. Gordon Auto Body Parts received the 2008 Marketplace Quality Award for providing the U.S. market with the most CAPA-certified parts last year, suppling more than the 22
Stuck On You
Repairers are bonding more with adhesives because, used properly with welding, they can lead to better repairs than welding or adhesives alone.
Keystone Launches New Line of PBE Products
Keystone Automotive’s 2008 PBE catalog will feature the new Platinum Refinish Series line of PBE products, the company announced. The line includes new packaging and a color-coded system to help customers more easily match individual products with their respective components. The Platinum Refinish line also offers a cost saving to collision repairers, a money-back guarantee
Honda Reducing Service Information Prices
American Honda Motor Co., Inc., (AHM) announced that the factory service information Web site for Honda and Acura vehicles, Honda ServiceExpress, will sell combined subscriptions at reduced prices starting Nov. 1. The new prices for a standard combined Honda and Acura subscriptions are as follows: 3 days: $10 30 days: $50 One year: $350 Available
Keystone Crash Parts Digest
Keystone Automotive is distributing its 2008 Crash Parts Digest to collision repair shops and insurance customers. The redesigned catalog contains part numbers, descriptions and pricing information for both domestic and import makes and models. More than 20,000 part numbers, 4,500 of them new, are included in the catalog representing the following product lines: cooling, lighting,
Proprietary Repairs
“Do you think that in the near future, other car manufacturers will follow Jaguar’s lead and require repair shops to be ‘certified’ to fix their vehicles?”
