Volkswagen of America Selects OEConnection’s Online Technology for Its Genuine Advantage Collision Parts Marketing Program
OEConnection LLC, an online parts and service exchange in the automotive industry, announced today that Volkswagen of America, Inc. has selected OEConnection’s CollisionLink Web-based parts ordering and fulfillment solution for Volkswagen dealerships and its collision repair facility customers nationwide. Central to this agreement is CollisionLink’s Parts Marketing Administration (PMA) technology, which automates and manages automaker
PPG’s MVP Business Solutions Launches New Marketing Portal
Online portal will allow users to develop targeted marketing lists and conduct direct mail, telemarketing and e-mail campaigns, all from one system.
PPG’s MVP Business Solutions Launches New Marketing Portal
PPG’s MVP Business Solutions team has launched a web marketing portal designed exclusively for use by PPG collision repair shop customers. The announcement was made by Norm Angrove, senior manager, PPG Value Added Programs, at the recent MVP Business Solutions Conference at the Paradise Point Hotel in San Diego. The portal, developed in conjunction with
SCRS Announces 2010-2011 Officers and Board of Directors
The Society of Collision Repair Specialists (SCRS) announced its 2010-2011 board of directors and officers. The new leadership team was sworn in during the SCRS annual meeting on April 13 at the Crowne Plaza Ravina in Atlanta, Ga. The makeup of this year’s group of officers and national directors is a mix of veteran and
Executive Interview: Maaco President Talks Marketing, Lean and DRPs
David Lapps has spent more than 35 years with Maaco, using aggressive retail strategies to develop auto painting and body work markets across the U.S. In this Executive Interview, Lapps talks about Maaco’s shift in its marketing message, its process improvement and its aggressive growth strategy in the collision repair market.
Executive Interview: CCC GM Discusses ‘Cloud Computing’ and How It Can Benefit Collision Repair Facilities
Since joining CCC Information Services, Inc., in 1991, Jim Dickens has held various senior-level positions within the company, including senior vice president of marketing and product management and vice president of the automotive services group, where he was responsible for sales and service to CCC’s collision repair facility customers. In this Executive Interview, Dickens discusses the trend of ‘cloud computing’ and why it will change the face of the industry.
Mitchell Releases WorkCenter Total Loss 4.0
Mitchell says latest WorkCenter includes enhanced vehicle equipment descriptions in readily accepted manufacturer’s terminology.
Direct-to-Metal Primer
Super Build 4:1 Polyester Primer Surfacer is an ultra high build formula that can be applied directly to metal, eliminating the need for self-etch or epoxy primers. It has excellent filling capability, with twice the film build per coat of other polyester primers. The 4:1 mix ratio ensures accurate and easy mixing without a scale.
Web-Est Integrating Parts Ordering into Software
Web-Est, LLC has released Auto Parts Connect, a new program designed to expand data feeds from auto collision parts providers, making access for shops easier. The data will be integrated into Web-Est’s online estimating platform used by over 1,200 small- to mid-size body shops nationwide. Part providers can participate in Auto Parts Connect free of
Ford Locks Horns with Insurers, Consumer Advocates Over Part Patent Legislation
Automaker representative says ‘unscrupulous insurers’ spur manufacturing of low-cost ‘copycat parts,’ while consumer advocates tout bill’s support of marketplace competition.