Presta Car No. 99 to Debut at Daytona this Weekend
Presta Products has partnered with Tifft Motorsports in the sponsorship of a car in the ARCA Racing Series’ Lucas Oil Slick Mist 200 at Daytona International Speedway on Feb. 6. The race will air live on SPEED channel at 4:30 p.m. EST. Behind the wheel of the Presta No. 99 car at Daytona will be
WIZARDS Products Supports Guide Dogs of America
WIZARDS Products, a supporter of Guide Dogs of America, pledged to donate $1 to the organization for every 22 oz. bottle of WIZARDS Bike Wash purchased during a special promotional period. While at the SEMA Show in Las Vegas in November, WIZARDS owner, John Schlumpberger, presented a check for $2,000 to Steve Cohan, Outreach Director
ChemSpec USA Sponsors Technical School’s Curriculum Via I-CAR Education Foundation
ChemSpec USA has sponsored a set of I-CAR Live curriculum for Madison Comprehensive High School in Mansfield, Ohio, through the I-CAR Education Foundation. The school received both the instructor and student disks, which cover the painting and refinishing tasks required for NATEF certification. "The curriculum was donated to our Auto Body program for junior and
The Hartford Ordered to Pay Connecticut Repairers $15 Million
A Stamford Superior Court jury today awarded $15 million to a group of auto body repair firms after determining The Hartford Insurance Co. engaged in unfair business practices to suppress labor rates. The class action lawsuit, filed by the Auto Body Association of Connecticut (ABAC) and three of its members, alleged that the insurance company
SHOP PROFILE: Shedding DRPs for Survival
Too many concessions and too few vehicles made profiting from insurer relationships too difficult for this family business. So they concentrated on what they do best: quality repairs, excellent customer service and savvy marketing.
Repairers Gain Waterborne Education, Good Time at BSB Waterborne Conference
What better way to kick off a conference than a party? And BodyShop Business did just that Aug. 13 with a luau-themed bash held right on Lake Erie that set the tone for a fun and informative Waterborne Conference. Over 100 collision repair industry professionals poured into Sawmill Creek Resort in Huron, Ohio, to
Eliminate Yourself and Add $50,000 to the Bottom Line
I have a solution to increasing insurance pressure, increasing costs and dwindling profits: Eliminate yourself.
LKQ Launches 2010 Calendar Competition for Car Enthusiasts
LKQ is encouraging car and truck enthusiasts to submit one or more photos of their vehicles for LKQ’s 2010 Calendar Competition. The contest runs now through Sept. 30, 2009. All entrants who submit a photograph by the deadline will receive a free limited edition 2010 LKQ Calendar Competition t-shirt (while supplies last). After the
PROFIT CENTER: Hinging on Profits
Replacing worn door hinge bushings on 1999-2007 GM trucks and SUVs can
represent a viable new profit stream.
COVER STORY: Brand on the Brain
Want to get consumers thinking about your shop all the time? The key is to create a marketing plan that emphasizes repetition and consistency.
