“X” Marks The Spot
In the old pirate movies, “X” always marked the spot on the map where the buried treasure was located. Often encrypted, the maps were laid out using the only measuring method known at the time – latitude and longitude.
Speaking Their Language: Female Customers
Understand your female customers and you’ll not only make the repair process less intimidating, you’ll gain their loyalty, too
It’s All In The Mix: Do it Yourself and Save on Materials
Mixing your own paint is the single best way to save money on a shop’s material bill – in fact, no other individual change will make a shop more profit than in-house paint mixing.
What’s the Bright Idea?
Shop owners share their thoughts on how to make their businesses – and yours – more successful
Legal Insight: Know Laws that Affect Your Business
As a body shop owner, you have a lot to worry and think about. If you’re successful, though, you probably make the time to check the quality of the paint work leaving your shop
– even though you employ painters.
Get More Green from Your Yellow
Most body shops advertise in the Yellow Pages, and many of those shop owners renew their ads every year, leaving well enough alone.
Ask the Executives
There’s no better place to go for advice than to those who’ve reached the top. To help you climb your ladder of success, we asked Clark Plucinski and Russell Verona – both industry leaders and BodyShop Business Executives of the Year – questions ranging
from productivity to customer relations to future trends:
Paint-Shop Smarts
To increase production in the paint shop, you can do one of two things: Buy more equipment – the object here being to do more work in the same time period by mechanizing
the task. Or, you can produce more by better utilizing your present facility and equipment – the old “work smarter not harder”
school of thought.
Overcoming Roadblocks
Three men – Bob Anderson, Jerry Kottschade and Joe Sanders – have devoted a great deal of time over the years to assume positions of leadership within their chosen field.
Analyzing Collision Damage: Estimates
Writing estimates can easily make or break a collision-repair shop’s business. The estimate is more than a financial barometer for the customer and insurance company –
it’s the first step in the repair process.