Mistaken Identity
Attributing the ownership of 17 collision-repair facilities with more than $22 million in annual sales to a mistake is a bit hard to swallow. But for Bruce Mackie, president of Mackie
Enterprises, Inc., it’s the true story of his success.
The Power Of Perception
It’s been said that the way people are dressed or how they look will make a difference with how they’re treated.
1996 Editorial Index
AIR CONDITIONING AND COOLING “Tips and Trends for Coolant Recycling,” Feb., pg. 60 “A/C Retrofit Update,” May, pg. 36 BUSINESS AND MARKETING “How to Get a Yes from Your Banker,” Feb., pg. 33 “Big Brother Sees All,” March, pg. 28 “Perfectly Prompt Payments,” April, pg. 20 “Don’t Get Roped In with the Rest – Try
Coming Up Corvettes
Name: Jerry’s Custom Paint & Collision Center Location: Gresham, Ore. Owners: Jerry and Lori Geiszler Established: 1979 Square Footage: 10,000 Number of Employees: Nine Repair Volume: 60 cars per month (25 percent restoration) Average Repair Cost: $2,000 – collision $12,000 to $15,000 – body and paint restoration Jerry Geiszler has restored so many "American Dream
Partnering With A Paint Company
With so many paint-company partnership programs in the marketplace, making a decision which – if any – to join can be a confusing and time-consuming decision.
Forming A Business
What’s the best form in which to do business?
Bankers Don’t Bite
I’m convinced that most small-business owners are scared to death of bankers. They view loan officers as stiff-lipped stuffed-shirts who exist only for the pleasure of foreclosing on little old ladies on Christmas Eve.
Sharpen Your Sectioning Skills
Sectioning is a common procedure in hundreds of collision-repair shops across the country. Most of those shops make a conscientious effort to section according to the rules;
some shops make up their own rules.
Working Smarter Not Harder
Name: Jerry’s Body Shop Location: DeLand, Fla. Owner: Jerry Doyle Established: 1976 Square Footage: 10,000 Number of Employees: 11 Repair Volume: 60 cars per month Average Repair Cost: $1,500 After 40 years in the collision-repair industry, you’d think a bright guy like Jerry Doyle would’ve learned not to help his competitors. Yet, several evenings a
When the Goan Gets Tough: the Goan Body Shops
The age of refinish technology has yet to dawn in India. With a population in excess of 900 million, labor is cheap and plentiful and money is scarce. Needless to say, specialized collision-repair equipment is virtually nonexistent. Although India has only 5 million cars and CVs, the demand for collision-repair shops is high. The roads