Getting Into Customers’ Heads: Increasing the Chances of Selling Every Job
Hopefully, we can all agree that collision repair falls into two distinct operations: sales and production. Your shop may have the very latest heated downdraft booth and the snazziest computer-driven structural-repair bench, but unless you can get the customer to let your shop perform the repair, all the equipment in the world won’t help.
Small, But Formidable: The Smaller Bodyshops
Growing your business doesn’t necessarily mean “growing” your business. Consider Dave Stephenson, who’s built a solid reputation and six-week backlog out of his one-man shop in a small Iowa town.
The Science of Paint
Funky flakes and effect pigments aren’t new, but it wasn’t until OEMs determined they were lucrative that they showed up on production vehicles. Now we’ve got rainbow, holograph and even glass-chip effects.
Going Head to Head: Changing your Thinking
If single-shop operators want to compete with consolidators and multiple-shop entities, they’re going to have to change their Mom-and-Pop mentality.
Wanted: Bigger Phone Booth
Look, above the shop, it’s a franchiser … it’s a consolidator … no, it’s something in between. It’s a … what exactly is that thing?
Collision Repair Franchise Opportunities
Buying into a franchise could be just what you — or your competitor — needs to pump up profits and market presence. Take a look at what you could be a part of — or up against.
Streamlining the Industry
Collision repair has been a fragmented and inefficient industry for years — but consolidators are hoping to change all that.
Perception of Color
Although color theory is detailed and complicated, it’s crucial to collision repairers. And, if things get too difficult, you can always call in the Mud Monster.
Deep in the Heart of Texas: The NACE Convention
Round ’em up and move ’em out! NACE is headed for Dallas!
Blueprints for Success: A Plan for Profits
Floor plans lay the groundwork for production, but other factors build on this foundation. To construct a solid business – brick by brick – learn how four shops implemented a plan for profits.