Web Presence Management: Are You Maximizing Your Facebook Participation?
Taking the time to advertise and spending the small amount of money required must be accompanied by something worth public attention and engagement to be most effective.
Web Presence Management: “Raisin” the Bar
How to put a new, fresh spin on your auto body shop’s advertising.
Fix Auto Appoints Charlie Rich to Management Team
Rich will develop the Fix Auto brand by expanding and enhancing insurance carrier relationships, expanding the franchise membership base and identifying new opportunities to deliver value in the marketplace.
Executive Interview: Scott Barone, Senior Manager, Wholesale Parts Operations, Volkswagen Brand After Sales
Scott Barone is an automotive parts and service industry veteran of 30 years. He spent 25 years with the Mopar parts division of Chrysler Corp. and was the co-founder of OEConnection LLC, where he served six years as a board member. Currently, as senior manager, wholesale parts operations for Volkswagen Brand After Sales, he is
Atlas Copco Names New Vice President of Communications and Branding
Erik Arfalk joins the company after previously serving as director, product management and marketing for General Electric Healthcare, Life Sciences.
Maaco Relaunches Fleet Solutions Brand
Company has 10-year track record as market leader in fleet auto body repair.
Web Presence Management: Going Mobile with Your Website
Mark Claypool uses real-life examples of body shop websites to describe how to make them smartphone-friendly – and why it’s important.
Web Presence Management: Understanding Facebook Timeline
Expert tips for setting up your shop’s Facebook Timeline fan page.
Web Presence Management: Facebook Business Page – Why You Need One and How to Do It Right
Facebook has become the wild new frontier of marketing – one you can’t afford to ignore.
Reno Area to Be Site of Two Sherwin-Williams Advanced Business Management Events
Sherwin-Williams Automotive Finishes has announced its Reno training facility will host its next A-Plus Network University EcoLean Suite of Training Course Offerings. It includes advanced classes for "Estimating Solutions for Profit" on June 6 and "Achieving Service Excellence" on June 7, 2012. Designed to meet the challenges collision repair facilities face in today’s economic climate,