Is Your Website STILL Not Mobile-Friendly?
For several years, I have preached about the importance of mobile-friendly websites. Now, Google has taken it to the next level, using the mobile view of your website to determine your mobile ranking. Here’s why that’s important.
Auto Body Employees: The Engaged vs. the Disengaged
Every time I hear about an employee leaving us, it hurts. I ask myself, “What did we do wrong?”
Live from the NORTHEAST: Analyzing Your Auto Body Shop’s Website
During the NORTHEAST Show, my company, Optima Automotive, offered a free web presence analysis to many auto body shop owners who visited our booth. Here are some of the observations we made.
Pitfalls of Third-Party Review Sites (and What to Do About Them)
The reputation you’ve built for years can be torn down with a single poor online review. Here’s what you need to know about third-party review sites.
2018 Resolutions for Your Body Shop’s Web Presence
Let’s revisit previous resolutions and make some new ones that will impact the long-term health, competitiveness and profitability of your business.
Waymo Begins Testing Fully Driverless Vehicles on Public Roads
“After more than eight years of development, we’re taking the next step toward unlocking the potential of fully self-driving technology,” the company said. “Starting now, Waymo’s fully self-driving vehicles – our safest, most advanced vehicles on the road today – are test-driving on public roads, without anyone in the driver’s seat.
Web Presence Management: The Good, the Bad and the Ugly
An in-depth analysis of a collision repairer’s website revealed some positive points and some opportunities for improvement.
Mitchell International Launches Cloud-Based Estimating System
Mitchell International recently unveiled the Mitchell Estimating Cloud, a cloud-based estimating system designed to simplify the estimating process and quickly create accurate appraisals.
Vehicle Technology and Driverless Cars
I’m confident that our industry will adapt to the electronic-nanny revolution currently underway and will be ready to replace and recalibrate whichever devices the vehicle manufacturer incorporates to keep me safe.
Web Presence Management: SEO Revisited
Can people find your business online? What if they don’t know your shop by name? If they’re looking for a body shop online, will they be able to find you?
