Is Your Website STILL Not Mobile-Friendly? - BodyShop Business

Is Your Website STILL Not Mobile-Friendly?

For several years, I have preached about the importance of mobile-friendly websites. Now, Google has taken it to the next level, using the mobile view of your website to determine your mobile ranking. Here’s why that’s important.

For several years, I have preached about the importance of mobile-friendly websites. A couple years ago, Google announced that they would penalize websites that weren’t “mobile friendly.” Websites needed to be easily visible on mobile phones, where you didn’t have to pinch to expand it so you could actually read it, and you didn’t have to scroll back and forth to see it. The navigation buttons needed to be large enough not to be hard to press without possibly hitting a neighboring button. Now, Google has taken it to the next level, using the mobile view of your website to determine your mobile ranking. Here’s why that’s important.

Being Mobile Friendly

First of all, make sure your website is mobile friendly. Copy and paste your website address this Google tool: https://search.google.com/test/mobile-friendly. Google will let you know if your website meets the standard. If not, fix this now.

Next, is all of your page content, as seen on your PC, also visible on your phone? It must be because Google recently announced – after over a year and a half of experimenting and testing – that rather than using your desktop view to determine your content (i.e. who you are, what you do and where you do it) as they have all along, they will now use your mobile view to determine these things. Your mobile rankings hang in the balance if your mobile view isn’t optimized for Google’s search bots.

Google uses two different search algorithms, one for desktop and one for mobile. The approach to search engine optimization is more complicated than before, making sure things are set up correctly for both. Presently, Google’s mobile-first strategy won’t negatively impact desktop rankings. It will, however, impact mobile rankings. Since more than 50 percent of searches are being done from mobile devices, you really need to act now. Do you see why building your own site or getting one from a dime-a-dozen developer will actually negatively affect your ranking potential? If you/they don’t know much about SEO, you’re likely setting yourself up for failure online. Find a true expert (like us).

If your website is created in what is called “responsive design” or “dynamic serving,” Google says you’re good to go, assuming the SEO factors are built into it. Both of these will determine what kind of device has landed on the website and automatically adjust the resolution and view depending on the device’s screen size. Take a look at my website, for example, on a PC, tablet and phone: optimaautomotive.com. It will adjust accordingly. Do the same with your website. How does it look? Are you satisfied with the presence you’re putting out there for the public to see? Remember, you have three to five seconds to make that first impression. Is it a good one?

Security – What is SSL, TLS?

As if the above wasn’t enough to swallow, you now must be sure to upgrade your website’s security. You need a security certificate that shows Google your website is as protected as possible. Google will penalize your rankings if you don’t have this certificate. There are two main types of security you need to be aware of.

The first is called SSL (Secure Sockets Layer). SSL sets up an encrypted connection between your website visitor and the website itself. In reality, SSL is mostly from the past; today, we talk more about TLS (Transport Layer Security). Today, when people refer to SSL, they usually mean TLS. TLS uses the latest, strongest encryption that maximizes your site’s privacy and overall performance and upgrades you to a secure protocol. You’ll know it is secure because, instead of HTTP in front of your domain, it will be HTTPS. It’s not really important for you to know much more than this; you just need to know what to do about it. And here is your call to action.

Get a Certificate

Acquire an X.509 certificate from certificate authority (CA). Examples of CAs you might know are Symantec, GoDaddy, GlobalSign, IdenTrust, DigiCert and Comodo. Start by filling out a certificate signing request that will start the process of proving your identity and ownership of your website and domain. Once that is established, you’ll likely get a ZIP archive to give your web developer so they can configure your web server with the certificate. Certificates range from free to a few hundred dollars.

This is why you read my column every month: to keep up with the things you need to know. Take action now to defend and enhance your ranking potential.

You May Also Like

Collision Repairers: Take the Oath … Continued

Taking back the industry begins with collision repairers starting to work together for the benefit of both themselves and their customers.

In the past two issues of BodyShop Business, I wrote about the concept of the collision repair industry (through the efforts of an industry association or collective) developing, adopting and promoting an Oath of Professional Ethics and Conduct, much like that of the medical industry’s Hippocratic Oath, “To Do No Harm.” I provided a sample of the proposed declaration along with only a partial listing (due to space) of the first 15 commitments and an explanation for each: 

AI and Auto Body

Artificial intelligence is making an impact in the auto body industry, streamlining the estimating process and improving the customer experience.

Building Charitable Giving into Your Auto Body Shop’s Business Plan

Planning, thoughtful implementation and thorough tracking of results will deliver a successful philanthropic program that also delivers a return on investment.

Exit Strategies: Personal Vision & Financial Planning

The most critical first step in an exit or transition plan is to develop a financial plan and personal vision of what your life will look like post-business.

Collision Repairers: Will You Take the Oath?

Today’s collision repairers are challenged with a new set of concerns, one being the need to follow OEM repair procedures.

Other Posts

Three Generations Keep Trains Running on Time at CARSTAR Jacobus

CARSTAR Jacobus Founder Jerry Jacobus and son Dave share a passion for collision repair and also model railroading.

Auto Body Repair: The Right Way, the Wrong Way and Another Way

In a perfect world, every repairer would make the right decisions in every repair, but we don’t live in a perfect world.

The Digital Blitz

We talk so much about how much collision repair is changing, but so is the world of media!

Auto Body Shops: Building a Foundation for the New Year

For the new year, it’s important to conduct a thorough audit of your finances to look for areas of opportunity and things to change.