COVID-19: Opportunities When Miles Driven Goes Back Up
Your web presence overall must be ready to seize the opportunities that will come after COVID-19.
Do You Have Effective Calls to Action on Your Website?
To be as effective as possible, all websites must have a call to action. Why? Because they work.
Addressing Cyber Security in Your Body Shop
Ryan Cropper, owner of Able Body Shop, a three-store operation in Anchorage, Alaska, nearly lost everything on his personal office computer. Here’s how to avoid the same happening to you.
Google Reviews: Insurers Are Paying Attention
I have it on good authority that insurers are paying attention to Google Reviews. So how do you increase your star rating?
How to Make Your Website ADA Compliant
Is your website ADA compliant? I’ll bet you didn’t know that it needs to be.
Unintended Consequences: Google Shortnames
There are some branding advantages for shortening a business name on Google. But, what if your listing simply disappears after shortening the name?
Blockchain: What it Means for Your Shop
Blockchain is a word you’re going to hear a lot in the coming months and years. Here’s a primer on what it is and how it will impact you and your business.
Is It Legal to Use Images You Don’t Own Online?
You can pay for images on a website now, upfront prior to using them, or really pay for them later when you get caught violating copyright law – which can be really expensive.
Revolutionize Your Body Shop With Texting Technology
Consumers, when texted, are 40% more likely to be a successful conversion for a business than when they’re contacted via phone calls and emails.
Optima Automotive Announces Staff Promotions
Optima Automotive, a web presence management company, has announced two key internal promotions within the company.
Do People Actually Search By OEM Certification?
Shocker: If you’re certified or part of any OEM network, no one is searching for shops that are certified on Google. That said, you should still be promoting your certifications on your website.
Strategies for Engaging with Your Customers Online
If you hope to have a relationship with a prospect that doesn’t come to you via a DRP referral, you need to somehow capture their attention. The answer is marketing and branding online.