marketing Archives - BodyShop Business
Online Reviews: An Integral Part of Auto Body Shop Marketing

What are people saying about your shop online? Negative reviews require immediate attention and “damage control.”

Video: A Necessary Marketing Tool for Auto Body Shops Today

Video is quickly becoming a necessity for all organizations that want to remain relevant.

11 Signs Your Marketing Company is Scamming You

When it comes to advertising and marketing, how do you decipher what is best for you and who’s trying to take advantage of your ignorance on the topic?

Four Top Paid Search Strategies for Collision Shops

Automotive aftermarket veteran and CEO and founder of Autoshop Solutions, Danny Sanchez, knows which marketing strategies work for collision shops — and which don’t. Here are his key takeaways on why shops should advertise and the four top strategies for pay-per-click marketing. Strategy 1 – Have a Great Presence Online!Your website is more than a

Success During Challenging Times (PODCAST)

Jason Stahl and Micki Woods discuss the pros and cons of what body shops did during the COVID-19 pandemic in 2020 and give examples of how shops set themselves up for success in 2021.

Traditional Marketing Methods – Do They Still Work? (PODCAST)

Jason Stahl and Micki Woods analyze the return on investment radio, TV, mailers and more in a digital world.

Body Shop Marketing Through Social Media (PODCAST)

Jason Stahl and Micki Woods discuss best practices body shops should employ when managing their social media.

PODCAST: Top 10 Website Mistakes for Body Shops, Part 1 (PODCAST)

Jason Stahl and Micki Woods discuss the top 10 mistakes body shops make on their websites and ways to improve them.

Marketing During COVID-19, Part 2 (PODCAST)

Jason Stahl and Micki Woods continue their discussion on the impact COVID-19 is still having on collision repair facilities and what shops should be doing marketing-wise to thrive during uncertain times.

PODCAST: Marketing During COVID-19 (Part 1)

Jason Stahl and Micki Woods discuss the impact COVID-19 had and is still having on collision repair facilities and what the best shops did (or should have done) marketing-wise to thrive during uncertain times.

Geofencing: Targeted Marketing with Proven ROI

Geofencing gets your ads in front of prospective customers in the middle of their decision-making process of where to have their vehicle repaired.

Effective Marketing for Collision Repairers

Consistently marketing your collision repair business is important in order to ensure you reach customers before your competitors do.