Four Top Paid Search Strategies for Collision Shops - BodyShop Business

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
BodyShop Business
The information source for the collision repair industry.
Sponsored Content

Four Top Paid Search Strategies for Collision Shops

Autoshop Solutions Inc.
By Autoshop Solutions Inc.

Sponsored by Autoshop Solutions, Inc.

Automotive aftermarket veteran and CEO and founder of Autoshop Solutions, Danny Sanchez, knows which marketing strategies work for collision shops — and which don’t. Here are his key takeaways on why shops should advertise and the four top strategies for pay-per-click marketing.

Strategy 1 – Have a Great Presence Online!
Your website is more than a place for keywords. It is the anchor to all your online advertising! Continuously running ads contributes to your online presence and authority. Consider the adage from a great American automaker regarding advertising:

“A man who stops advertising to save money is like a man who stops a clock to save time.”
-Henry Ford

Strategy Step 2 – Be Found, Get More Customers
A great website with quality content and coding is the best foundation for paid search campaigns. A shop with these things has created and curated the best digital property for ads. Not only will they get more traffic, but they will pay less for it because they have followed best practices.

Strategy Step 3 – Monitor Your Results!
Marketing isn’t meant to be set up and forgotten. It’s a constantly changing game, which requires anyone running paid search campaigns to stay vigilant of results and performance. This is where having marketing experts in your corner can be a great benefit. They will help you decipher the truth in the numbers.

Strategy Step 4 – Widen Your Advertising Bandwidth
Marketing is way bigger than the Yellow Pages. Today, businesses must consider their reach both digitally and, in the community, when advertising. Paid search might have a learning curve, but it is a proven method to drive more business when implemented optimally.

Are you ready to put the shine on your collision shop? Autoshop Solutions can help! Contact us today to learn more or click here to watch the Paid Search Webinar on demand!

You May Also Like

Sponsored Content

Fuji Spray Auto Back in Full Force at 2022 SEMA Show

The SEMA Show was back with a vengeance in 2022, even bigger and better than 2021 when it restarted after a pause in 2020 due to the worldwide pandemic. And Fuji Spray Auto was back in full force as well, with their first appearance at an automotive trade show since the pandemic! The excitement was

Fuji Spray
By Fuji Spray

The SEMA Show was back with a vengeance in 2022, even bigger and better than 2021 when it restarted after a pause in 2020 due to the worldwide pandemic. And Fuji Spray Auto was back in full force as well, with their first appearance at an automotive trade show since the pandemic!

Read Full Article

More Sponsored Content Posts
DON’T GET CAUGHT IN LOW TIDE

Strategic Planning Creates Sustainable Business for Years to Come The old saying “A rising tide floats all boats” would certainly apply today in the collision repair industry. With record collision repair volume, the collision repair industry is stretched beyond capacity. That means that some body shops are taking overflow work from collision repair facilities who

By CARSTAR
Overcoming Supply Chain Issues in Today’s World

Many legislative and environmental mandates have affected the collision repair industry over the last decade. To comply with such mandates, vehicle manufacturers continue to design vehicles with increasingly advanced electronics, ranging from Advanced Driver Assistance Systems that increase safety, helping people with everything from parking to driving, to the recent push for electric vehicles. They’ve

By U-POL
The Reviews Are In: AirPro’s AUGGIE Leads a Calibration Revolution 

By Joel Gausten What a difference a year makes… In September 2021, AirPro Diagnostics appeared at the Texas Auto Body Trade Show to provide a hands-on demonstration of AUGGIE, a new wireless device designed to revolutionize the world of vehicle recalibrations. The system promised a new direction by rendering a scaled-down, digital version of required

By AirPro Diagnostics
Building Communities & Experience through Give Back Programs

It is no secret the automotive and collision repair industry depends on expendable products. From the staff working in the front office to the body technicians and painters in the shop, supplies are being used up daily. But when we focus on the shops and the obstacles they are facing today, especially with consideration to

By FinishMaster

Other Posts

Online Reviews: An Integral Part of Auto Body Shop Marketing

What are people saying about your shop online? Negative reviews require immediate attention and “damage control.”

By Barrett Smith
The waterborne basecoat system for high production shops

When it comes to performance, there are multiple considerations when selecting a refinish system. At the top of the list are the ability to deliver excellent color matching and fast throughput. And given the shortage of experienced paint technicians, it would be a plus if the system is easy to learn and apply. The ENVIROBASE®

By PPG Industries
Consolidation – the way forward?

Now, more than ever before, body shops are reinforcing their services with additional offerings to remain profitable. Steve Leal provides his insights into the trend.

By ProColor Collision
The Path to Increasing Throughput and Reducing Cycle Times Is Not A One Size Fits All Process.

Cycle time is one of the many metrics collision repair shops use to gauge their operational efficiency. Whatever can be done to shorten the time it takes to repair and return a vehicle to the consumer not only helps to achieve high customer satisfaction rates, but also maximizes throughput potential.  There are a few paths

By U-POL