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Collision Repairers Salute Military Veterans

Collision repairers are a patriotic bunch. In the days leading up to Veterans Day (Nov. 10), shops were active on social media paying tribute to the men and women who have served our country.

Web Presence Management: Beware of Online Thieves and Extortionists

There are robbers and extortionists, metaphorically speaking, who can hold you back, cost you too much and stand in the way of getting traffic to your website and brand exposure from your social media accounts.

Entrepreneur Magazine Includes Novus Glass in Ranking of Top Franchise Brands

To determine which franchises have the strongest brands, Entrepreneur analyzes factors such as social media followers, system size, number of years in business, number of years franchising and overall reputation.

Buffalo Body Shop Removes Racist Graffiti Free of Charge, Goes Viral

This is a story about what happens when a body shop does the right thing. It’s a story about good triumphing over evil. And it’s a story about the power of social media.

Maaco Celebrates 45th Anniversary with ‘Transformers’ Partnership, TV Commercial, Special Offers

Maaco has launched a national integrated campaign with television, print, digital and social media, bringing the action and excitement of the Transformers movies to more than 500 shops with special offers for consumers.

BodyShop Business Industry Profile 2017: Word of Mouth Still Collision Repairers’ Biggest Marketing Tool

In the age of Google and social media, most collision repairers continue to get business the old-fashioned way: by word of mouth.

Web Presence Management: Save Some Lives By Joining in the Fight Against Distracted Driving

If you participate in a community outreach campaign – such as Optima Automotive’s teen drinking/texting and driving campaign – social media is a great way to promote it and generate positive PR in your marketplace.

Distracted Driver
Study Finds 10 People Die Every Day During Summer from Crash Involving Teen Driver

The research found a disturbing trend showing that texting and social media use are on the rise amongst teen drivers.

Tire Review Hires New Editor

Patti Renner will oversee the day-to-day editorial management of the Tire Review brand, including the brand’s print, digital and social media properties.

Teens Getting Back in the Driver’s Seat As Economy Picks Up

While many observers thought that cellphones and social media had made driving less attractive to teenagers, HLDI showed there was a strong relationship between the decline in teen driving and rising teen unemployment in another study.