Get Your Message Heard: Executing an Effective Marketing Plan
Creating and then executing an effective marketing plan isn’t easy. Here are some tips to help you succeed in getting your message out…and avoid wasting too much of your hard-earned money.
Achieving Consistent Volume
“With 21 DRPs, we still see peaks and valleys. What’s the best approach to having a consistent flow of work?”
Market Like an Insurer
Progressive’s Concierge program is the boldest action ever
taken by an insurer to mitigate the role a shop plays with the consumer. But what might the possibilities be if repairers employed some of these same strategies?
Paid in Full
A new service dedicated to collecting overdue and insurer-contested accounts takes the frustrating, time-consuming burden off your back — and gets you paid fairly for what you do.
The Jury’s In: An Epiphany
After getting out of jury duty, I had a epiphany: I’m an idiot. Reasonable people like me and you) should serve on juries. If insurers didn’t pay out millions to attorneys and “victims,” maybe – just maybe – they wouldn’t nickel and dime shops so much. Every now and then, all the bits and pieces
How NOT to Repel Women
Make a good first impression and then treat them right.
Somebody’s Watching Me: “Spy Cam” Teddys
Secret “spy cam” teddys aren’t the answer. Techs produce at least 50 percent more when they know you’re watching them. Implementing a production tracking system – along with productivity bonuses – has saved one shop owner $87,200 per year and increased his net profit by 10 percent. A worker produces at about 50 percent of
Trade Secrets
Unusual, everyday tools commonly used in the collision repair industry.
You Could Put An Eye Out with That
I’m going to tell you about things that could hinder your business.
Image is Everything
You might perform top-quality repair work, but if your shop or employees look bad, smell bad or seem bad, your image is alienating potential customers and perpetuating negative stereotypes that the 20/20s and Datelines of this world so like to exploit.
