Are You Ready to ROCK in 2023?

Are You Ready to ROCK in 2023?

Do you know a "rockstar" in the automotive aftermarket? Then it's time to nominate them as a Vehicle Care RockStar!

Unless you have been on a remote desert island the past few weeks, you’ve likely seen some intriguing teasers for the latest brand launched under the Babcox Media umbrella — Vehicle Care RockStars. If you have seen it, I’m sure you’ve got some questions.

It can be tough to articulate exactly what defines a RockStar. Is it Mick Jagger’s swagger? Eddie Vedder joyously stagediving into a crowd? Eminem’s clever lyrical prowess or Beyonce’s ability to inspire viral TikTok dances? Elvis’ upturned lip? Is it Slash’s iconic top hat and leather jacket? Dave Grohl’s infectious anthems?

Perhaps the essence of what makes a RockStar is in the eye of the beholder. Tough to define but you just KNOW it when you see it. Once you’ve stood in the crowd and watched them work their magic, your world is changed just a little (or a lot) because of it.

This is not a phenomenon unique to the music industry, however. We have world-changing RockStars here in the Vehicle Care Industry too ….

So now we are handing you the mic. It’s time to put our own Vehicle Care RockStars up on stage and let them take the bow they so deserve. The new Vehicle Care RockStars brand is dedicated to not only putting today’s professionals in the spotlight but also to amplifying their journey in a new, modern and electrifying way. Each month, the Vehicle Care RockStars brand, in partnership with other Babcox Media brands, will take a multimedia approach to profile each Vehicle Care RockStar, offering an inside look at a master of their craft, how they work, play and rock each day. In addition, Babcox Media has partnered with AAPEX to celebrate these RockStars live and in-person at the industry’s largest annual gathering in 2023.

Jay Burkhart, a 30-year veteran of the Vehicle Care industry widely known across market segments, will serve as executive director of the selection committee. Nominations for the 2023 Class of Vehicle Care RockStars will be considered in all the following market segments: Aftermarket Distribution & Repair, Tire Dealers & Distributors, Transmission, Collision Repair, Heavy Duty, New Car Dealers, Powersports, Performance, Car Wash, Tools & Equipment and Training & Education. 

Have You Ever Met a RockStar?

Maybe it’s you — an entrepreneur who has put the blood, sweat and tears into creating a million-dollar service business from scratch. Or, maybe you watched a leader in your organization transform the way you do business today with innovative, out-of-the-box thinking that saved lives and jobs during the pandemic. Perhaps a visionary in your circle invented a product or process that cuts repair or delivery time in half. Or, maybe it’s a CEO with an intangible charisma and character who has united a global team to work under one singular, powerful mission.

Just as in the music world, in the Vehicle Care Industry, no two RockStars are alike. They all bring something unique, something never seen before to the stage that makes them unforgettable. It’s time to meet today’s Vehicle Care RockStars, and we are asking you to help get us backstage. 

The deadline to submit a nomination for the 2023 Class of Vehicle Care RockStars is Feb. 15, 2023. 

Details on the nomination process, criteria and more can be found at VehicleCareRockStars.com.

You May Also Like

Meet the Auto Body Instructor: Brian Cobb

Brian Cobb, collision repair instructor and department chair at Coastal Carolina Community College, works extremely hard to make inroads with the local industry and is starting to see that there are people who want to work in collision repair.

Brian Cobb is the collision repair instructor and department chair at Coastal Carolina Community College (CCC) in Jacksonville, N.C. He is in his third year instructing a 41-credit hour, one-year diploma course. The school offers programs in non-structural damage, plastic repair, specialty finishes and detailing. In the future, Cobb hopes to expand the program to include night courses focusing on restoration and customization. He’s excited and inspired that most of his students come from Camp Lejeune and a nearby air station.

Idaho Auto Body Shop Builds a Legacy

Family-run CARSTAR Hayden’s goal is to expertly repair cars according to manufacturer standards and create a positive environment while doing it.

Damien Reyna: From Technician to COO of Driven Brands Collision

When Damien Reyna started out as an apprentice technician at CARSTAR Mundelein, he never envisioned a world through his safety glasses where he was leading the entire organization.

Body Shop Brothers Embrace Family-First Mindset

Jeremy and Matt Buller, brothers and owners of three North Dakota Abra Auto Body locations, take a family approach to growing their business with top talent in place.

Rock On, Michael!

Michael Bradshaw, vice president of K & M Collision, was named a Vehicle Care RockStar due to standing up for what he believes in.

Other Posts

When Will OEM Referrals Replace DRP Referrals?

When will insurer DRPs end and car manufacturers dictate where the car gets repaired?

Auto Insurers and Total Losses

Is it legal for an insurance company to abandon the salvage of a vehicle they deemed a total loss?

Proper Paint Prep: Cleaning and Abrading

Why do we constantly need to revisit the fundamentals of paint preparation? Because nothing is faster or more profitable than doing the job one time.

Are the Technician Shortage Tides Turning?

TechForce Foundation data shows that nearly 50,000 new automotive technicians joined the workforce in 2022, for a total of over 78,000 in two years.