Mark Claypool, Author at BodyShop Business - Page 6 of 11
Web Presence Management: Google Changes Everything (Yet Again)

Google changes search engine optimization (SEO) algorithms more often than most of us change undershorts. This time, Google has pulled the rug out from under business Google+.

Great Lakes Ships and Dinosaurs

Is your business the same today as it was the day you opened your doors? Have you grown? Have you adapted? Have you redesigned or reinvented your business?

Web Presence Management: Top 10 Free Marketing and Social Media Podcasters

Listening to a podcast might be the ideal way to learn about online marketing and social media for your body shop. What’s a podcast? Read on to find out!

Web Presence Management: Are You Maximizing Your Facebook Participation?

Taking the time to advertise and spending the small amount of money required must be accompanied by something worth public attention and engagement to be most effective.

Web Presence Management: Facebook’s F8 Conference Offers a Glimpse of the Future

More than 2,000 product experts gathered at the annual F8 Facebook Developer Conference to introduce the latest products, tools and future innovations.

Web Presence Management: Mobile-Friendly Sites are More Important Than Ever

Google says mobile-friendly sites will have a “significant impact in our search results.” So if someone searches from a mobile device, and you don’t have a mobile-friendly website, you may not show up anymore!

Web Presence Management: “Raisin” the Bar

How to put a new, fresh spin on your auto body shop’s advertising.

Web Presence Management: I Think I Cann

Last year, the Internet Corporation for Assigned Names and Numbers (ICANN) set new rules you should be aware of in order to avoid the shutdown of your website and email. Here’s what you need to know.

Smile! You’re On Camera… Or Should Be

Since 2006, video viewing/sharing over the Internet has risen by more than 7,000 percent. Take advantage of this trend by adding video to your website!

The New Year’s Challenge – Version 2.015!

New Year’s resolutions to improve your overall online Web presence.

A Glimpse Into the Future

Google’s latest Web initiative could bring in big bucks for collision repairers down the road.

BodyShop Business
Handy Social Media Guide

By now, we should be well past the things I heard as recently as two years ago: “Social media is just a fad,” “No one will follow a body shop on Facebook,” and “I don’t care what you had for dinner, and I’m sure you don’t care where my wife and I went for the