Micki Woods, Author at BodyShop Business
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11 Signs Your Marketing Company is Scamming You

When it comes to advertising and marketing, how do you decipher what is best for you and who’s trying to take advantage of your ignorance on the topic?

10 Mistakes Body Shops Make on Their Websites

Most collision repair facilities feel like having a website is enough to compete online today. But there is much more to it than that.

OE Certification: Are You Ready?

Today, you do not need to be certified to get vehicles to your door. But you will eventually.

Customer Relations: Is the Customer King in Your Body Shop?

In the day-to-day “busy-ness” of our jobs in the shop, we often forget who our true master is – especially because we serve many.

OEM Certification: I’m Certified! Now What?

OE certification is not one of those investments that is necessarily going to give you a big return right out of the gate. So how can you as a shop owner or manager maximize your investment?

What Body Shops Can Learn from My Bad Day at the Bridal Shop

My awful experience at a bridal shop can teach us a lot of lessons about customer service in the body shop.

VIDEO: Branding Starts with Your Logo

If you’re concerned about your branding, particularly when it comes to your logo, you need to check out BodyShop Business Contributor Micki Woods’ new video series, “Micki’s Marketing Minutes.”

A Fresh Look at Lean Manufacturing

Where are collision repair facilities in their never-ending journey to lean manufacturing?

Independent Body Shops: Surviving in a Consolidating World

How can you, an independent, survive and even grow during a time where it seems like the mega MSOs are increasing their market share?

Marketing: Why You Need It and How to Do It

The world is changing, and it’s time you sunk your teeth into the power of marketing instead of shying away from it. I’m here to help clear up some of your confusion and set you up for marketing success.

Finding Good Employees for Your Auto Body Shop

One of the biggest complaints I hear from my body shop clients is that good employees are hard to find. So, what can you do?

What Women Really Want from Your Auto Body Shop

If over half of your customers are female, why haven’t you taken a moment to think about how to provide for them in a better way?