Get Your Message Heard: Executing an Effective Marketing Plan
Creating and then executing an effective marketing plan isn’t easy. Here are some tips to help you succeed in getting your message out…and avoid wasting too much of your hard-earned money.
Stand Out from the Competition – Gates Auto Body
Gates Auto Body believes that standard operating practices allow companies to do what their competition doesn’t – turn their employees into top performers and maximize results.
Profiting from Customer-Pay Repairs
Afraid to make an insurance claim, many consumers are paying out-of-pocket. This trend not only presents some challenges for collision repairers, but also some opportunities.
Bullied No More: Learn How to Counter Intimidating Negotiation Techniques
“My way or the highway” negotiation techniques have intimidated the repair industry long enough. Learn how to counter them.
Will Insurers Eventually Purchase All Parts Directly from OEMs, Eliminating Shop Profits on Parts?
I’m going to play the devil’s advocate and say, ‘Yes, but only if we continue in our present path of doing nothing to stop them.’ We wouldn’t even be discussing this problem if all shops realized that the repair contract is between you (the shop) and the vehicle owner. Contrary to common, but misinformed belief,
Invoking The “Appraisal” Clause
Scenario: A first-party insured with collision coverage brings his damaged car to you for repairs. Your estimate comes to $3,501. The insurer has “appraised” (a.k.a “estimated”) the cost of repair at $2,255. Reinspections and supplementals have been exhausted, and there’s still a sizeable gap between the actual cost of repair and what the insurer is
DRPs: Strictly A Business Decision
In 1984, direct-repair program (DRP) – the original Allstate PRO System – was virtually unheard of. Although the concept had been tested on the East Coast and in some of the big cities, most body shops had never been introduced to the idea. One spring day, two people – known as “inspectors” – from Allstate
Lobbying for Your Livelihood
In one of his fables, Aesop tells the story of a farmer who was able to unite his quarrelsome family despite their individual differences. After trying in vain to reconcile his family by talking to them, he thought an example might work. So he called his sons together and asked them to gather a stack
The Federal Government in Your Shop
Most average-sized shops find it difficult to follow the barrage of constantly changing regulations issued by government agencies. But there is hope. Implementation of a Compliance Management Program helps management transform data into useful information, integrate business processes and achieve consistent compliance.
Protecting the Consumer – and You
Whether it’s health care or the collision industry, the bills California Sen. Jackie Speier sponsors always have one thing in common: doing what’s best for the consumer. As luck would have it, what’s good for the consumer is often good for the repairer.