CCC Uses Viral Marketing (and Humor) to Spread Message
The collision repair industry is serious business, but it can be pretty funny, too. And the team at CCC Information Services has captured some of the best stereotypes and inside jokes and turned them on their head in a series of humorous videos called “The Shop,” which it’s billing as a series on “how NOT
PPG Launches Color Formula Program for Mobile Phones
PPG has introduced ColorMobile, a tool providing fast Internet access to all color formulas for domestic and import vehicle colors. ColorMobile is designed for repairers who work away from collision centers and need access to color formulations wherever they travel. To use ColorMobile, a password and a mobile device with access to the Internet are
ASA-Arizona Is Newest SCRS Affiliate
The Society of Collision Repair Specialists (SCRS) announced that the Automotive Service Association of Arizona (ASA-AZ) has become an SCRS affiliate. Founded in 1963, ASA-AZ is a statewide association composed of body shops, mechanical service facilities and industry suppliers. The group provides training, legislative representation and networking opportunities to collision repairers. “The common denominator
Fax Scam Latest to Target Body Shops
A scam involving fraudulent faxes to body shops has police on alert in Saskatoon, Canada, and similar scams carried out by e-mail and phone have continued to plague shops all over North America throughout 2009. The Saskatoon Police Service Fraud Section said this week it has received complaints from body shops regarding a fax they’ve
BASF Refinish Launches Easier to Use Web Site
BASF Automotive Refinish announced that it has launched an improved Web site design at www.basfrefinish.com. BASF says the new design offers a clean appearance and streamlined content. BASF also made major changes to the site navigation structure, which provides users with improved communication and greater ease of navigation. The site continues to be multilingual, featuring
New DuPont ProfitNet Web Services Software Automates Marketing Tasks
DuPont and Yada Systems announced the integration of the Web-based DuPont Performance Services business improvement tools with ProfitNet Management System, which will provide a communication path from ProfitNet to DuPont’s business improvement tools and eliminate the need for ProfitNet customers to rekey information. With this integration, DuPont says body shops will see improved front office
Mitchell Acquires ClaimTools Digital Camera Photo Management System
Mitchell International, Inc., announced its acquisition of Vancouver, Canada-based ClaimTools – the creators of a digital camera and photo management solution that allows shops to visually document repairs and improve communication with insurance partners and parts vendors at any stage of the repair process. “We’re extremely excited about the value that combining ClaimTools photo
COVER STORY: Win Fans for Life
By giving customers the ultimate service experience and treating them with gratitude, empathy and respect, you can earn their lifelong loyalty and increase your sales more than you ever thought possible.
SCRS Conference Brings Together Industry Leaders from 19 States
The Society of Collision Repair Specialists (SCRS) held its fourth annual Affiliate Leadership Conference on Sept. 17, bringing together collision repair association leaders from throughout the U.S. The conference, founded by SCRS in 2006, provides the society’s state and regional affiliates a forum for increased communication between the state and national level organizations and participants.
LEAN & MEANER: Building a Lean Front Office
You’ll find that the greatest opportunity for eliminating waste in the collision repair business exists not on the shop floor but rather up front in the office. Here’s how to do it.