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Honda Motor Co. Names Zara’s Collision Center Certified Body Shop

Zara’s Collision Center has been honored by the Honda Motor Co. with the designation of Honda Certified Body Shop because of Zara’s use of original equipment parts. The announcement was made by Zara’s co-owner Brad Zara, who was notified of the certification by the local dealership, Honda of Illinois.   "Honda recognizes a body shop

American Honda Announces Body Shop Recognition Recipients Reaches New Level

American Honda Motor Co, Inc. has announced that the number of shops participating in its Body Shop Recognition program has reached 500 with shops in 40 states. This includes dealer-owned shops as well as independent shops. The program is a collaborative agreement with OEConnection and the five main automotive refinish suppliers in the U.S., including

Web-Est Estimating Software Now Integrates with CollisionLink Online Parts Ordering

Web-Est LLC, provider of an online auto collision estimating program, has announced its product is now able to integrate into CollisionLink, the OE parts procurement solution from OEConnection LLC. With the rollout of its latest product update, released early last week, OEConnection has established seamless integration between the Web-Est collision estimating software product and CollisionLink,

Advice from a New Guy

Happy New Year! I hope 2011 turns into a great year for all of us in the collision repair market. The New Year is an excellent time to evaluate where we’re planning to go and make any adjustments or changes that will help us accomplish our goals. This is the time to think about your

Four New OEMs Commit to Automotive Service & Repair Week

Four more OEMs have committed to Automotive Service & Repair Week (ASRW), in addition to the five OEMs that previously committed, creating the largest collective OEM presence in the history of ASRW, NACE and CARS. NACE, the flagship event of Automotive Service & Repair Week (ASRW), is co-located with CARS and scheduled for Oct. 10-13,

American Honda Announces Body Shop Recognition Recipients

American Honda Motor Co, Inc. announced it has designated the first wave of collision repair to be recognized in the American Honda Body Shop Recognition program. The program is a collaborative agreement with OEConnection and the five main automotive refinish suppliers in the U.S., including DuPont Performance Coatings, PPG, BASF, Sherwin-Williams and AkzoNobel, to create

DuPont Partners with Honda for Body Shop Recognition Program

DuPont Performance Coatings announced a collaborative agreement with American Honda Motor Company, Inc., and its new Body Shop Recognition Program. The program is an updated version of the previous Honda and Acura programs. American Honda has reviewed and approved DuPont Performance Alliance membership requirements as a component for collision facility participation in the program. The

American Honda Launches Two Wholesale Parts Programs

American Honda Motor Co, Inc. announced the launch of two new wholesale parts programs.   The Collision Select Program is available to both Honda and Acura dealers  and supported by OEConnection’s CollisionLink product. Through the program, Honda says participating dealers will be able to help body shops improve vehicle repair cycle time, reduce shop returns

COVER STORY: Brand on the Brain

Want to get consumers thinking about your shop all the time? The key is to create a marketing plan that emphasizes repetition and consistency.

Sherwin-Williams A-Plus Network Shops Can Qualify for New Honda Body Shop Recognition Program

Sherwin-Williams Automotive Finishes Corp. (SWAFC) A-Plus Network announced a new strategic alliance with American Honda. Honda has approved the criteria set forth for A-Plus Network membership as a qualifying performance program for Honda’s Body Shop Recognition Program. As a result, all A-Plus Network members who choose to adopt the OEConnection Collision Link software and are