Web-Est Contest Seeks Successful Body Shop Marketing Strategies
Web-Est is inviting auto body professionals to list their most successful marketing ideas to provide new ideas to the industry about effective marketing techniques. Web-Est customers will vote for the best ideas. With economic activity still lagging, Web-Est hopes this contest will provide readers with new ways to bring business to their shops. The top three
CA Insurance Commissioner’s Cousin Charged with Insurance Fraud, Embezzlement Totaling $300,000
Auto insurance claims adjuster Paul Poizner, cousin of California Insurance Commissioner Steve Poizner, has been charged with 60 counts of auto insurance fraud and embezzlement, the Los Angeles Times reported. Paul Poizner, an adjuster for California Casualty Management, is accused of submitting auto claims totaling more than the repair cost and pocketing the difference –
Survey Says Most Small Shops Undercharge for Work
In a recent survey of small- to mid-size collision repair shops, results showed most shops don’t charge all of the industry-accepted fees for their work. The survey was conducted by Web-Est, LLC, a provider of collision repair estimating software, from Dec. 4 to Dec. 11. Results from the survey showed that the majority of small-
Web-Est Offers New Marketing Tips
Web-Est announced a new entry has been posted in its body shop marketing blog by Matt Shanks, executive vice president of operations. The blog is a follow-up to Shanks’ original article, “Building a New Body Shop,” and offers strategies on how to wisely invest money in marketing. Shanks focuses on advertising through the Internet, traditional
Web-Est Offers New Marketing Advice for Body Shops
Web-Est announced it has released a new article on its Auto Body Marketing blog about foundational marketing practices for body shops. The article emphasizes the need for businesses to develop a "Customers First" business strategy. "You can’t have a good marketing strategy for your business if you don’t have a satisfied customer," says Web-Est President
More Shops Joining Facebook, Twitter to Increase Market Presence
Recently, a teenager who attends a high school near CARSTAR Mundelein “friended” the Illinois collision repair facility on Facebook, the most popular social networking Web site on the planet. Owner Jeanne Silver’s presence with the school was already strong due to her participation in its career fair and on its career advisory council, but this
California Steering Bill Signed into Law
Earlier this week, Gov. Arnold Schwarzenegger signed A.B. 1200, insurer-backed legislation that loosens restrictions on the information insurers can provide to claimants during the claims process. The bill adds the following to section 758.5 of the California Insurance Code, known as the anti-steering statute: An insurer may provide the claimant with specific truthful and nondeceptive
Federal Government Aims to End Distracted Driving
Though multitasking is a way of life in the U.S., the federal government is taking aim at a form of it that’s causing thousands of collisions – distracted driving. At the conclusion of a recent two-day summit on the issue in Washington, D.C., U.S. Transportation Secretary Ray LaHood announced a series of actions the Obama Administration
BASF Refinish Launches New Carizzma Web Site
BASF Automotive Refinish Solutions has launched a new version of www.carizzmacolors.com. The site is devoted to BASF’s R-M CARIZZMA brand of automotive refinish paints. New content areas include: • News section using a blog style format and easy-to-locate topics; • User ability to register and manage subscriptions to the CARIZZMA news feed; • Article sharing with popular
EDITOR’S NOTES: Web Site Version 2…for You!
Cosmetic surgery seems all the rage these days. I must confess I just don’t get it. To me, there’s nothing more beautiful than being natural. When it comes to Web sites, however, I think an occasional facelift is necessary, and that’s exactly what we’ve done recently to www.bodyshopbusiness.com. When we relaunched the Web site a