Getting Into Customers’ Heads: Increasing the Chances of Selling Every Job
Hopefully, we can all agree that collision repair falls into two distinct operations: sales and production. Your shop may have the very latest heated downdraft booth and the snazziest computer-driven structural-repair bench, but unless you can get the customer to let your shop perform the repair, all the equipment in the world won’t help.
The Science of Paint
Funky flakes and effect pigments aren’t new, but it wasn’t until OEMs determined they were lucrative that they showed up on production vehicles. Now we’ve got rainbow, holograph and even glass-chip effects.
How to Fix Rust on Cars, Trucks
As you read this, a vehicle somewhere is rusting. And although rust repair isn’t for everyone, a shop owner somewhere is profiting from it. Could that shop owner be you?
Perception of Color
Although color theory is detailed and complicated, it’s crucial to collision repairers. And, if things get too difficult, you can always call in the Mud Monster.
Deep in the Heart of Texas: The NACE Convention
Round ’em up and move ’em out! NACE is headed for Dallas!
The Parts Debate
What will it take for insurers to part with aftermarket parts and for repairers to allow recycled parts to play a major role in their repairs?
Window of Opportunity? Glass Installation…
If you thought glass installation would be a simple, trouble-free profit center, think again. Properly replacing glass is just as complicated as properly repairing collision
damage.
Understanding Undercoats
Undercoats create the foundation for quality refinish work. In many ways, they recreate the OEM treatment process.
When Worlds Collide: Collision Repairers vs. Insurers
Can collision repairers really fight off the insurer invasion of the industry? Or, rather than waging war, should they learn to live together in peace?
The Aftermarket Parts War
Don’t surrender in defeat. If your business has suffered because of imitation-parts usage, consider these strategies to help heal your battle wounds.