Get Busy When Slow
All I keep hearing out there is how everyone has been so busy due to the harsh winter weather we received in many parts of the country this year. But I suspect that when spring breaks and gas prices spike this summer, there will once again be a dearth of repair work and many shops
Hydrate Your Business
A recruiting and training plan now can stave off your thirst for employees later.
Green & Mean
More and more consumers are seeking out green businesses that help the environment, and a growing number of body shops are seizing the opportunity.
Is a Body Shop Classification System Reality?
Hotels have a star classification system, so why can’t collision repair facilities? This kind of system would allow top shops to be compensated properly and would give consumers something to measure all shops by.
Green and Mean
Green is in today. Troubles with the Earth’s environment are being highly publicized these days, and some of the evidence is disturbing. Even if you’re skeptical about such a thing as global warming, it’s not hard to be convinced that our huge population is finally taking a toll on the planet. There are more people
7 No-Brainers for Success
We forget to do these small things all the time, but they cost nothing and will ensure that you’ll own your customers for life.
The Joke’s On You at Smiley’s
Jeff Smiley usually has a fake grin on his face as he walks around his shop in New Castle, Ind. But it’s not the typical fake grin worn by someone who’s trying to look happy when he’s really pissed. Rather, it’s a “smile-on-a-stick” prop, one of several hundred gag gifts he has collected over the
Collision Survival Guide
Business strategies for a slow market.
Eliminate the ‘Fear Factor’
A group of your technicians confronts you with a list of demands and threatens to leave if those demands aren’t met. But there’s no need to panic if you’re running a sound business and have a plan to introduce new employees.
Customers for Life
The key to getting customers to come back to your shop time and time again is post-repair
communication.
RIP, Yellow Pages
It’s official: the Yellow Pages is dead. Hopefully you didn’t hear it here first. Hopefully you heard the death knell a long time ago and decided the Internet was the way to promote your brand. The Yellow Pages I’m referring to is the big yellow paper directory dropped off on your doorstep that some people
5 Marketing Ideas to Heat Up Your Business
Consumers should become familiar with your shop long before they get in an accident. Here are some ways to make sure they do.
