marketing Archives - Page 18 of 21 - BodyShop Business
Sell That Job!

More often than not, your estimators don’t want to sell because they view selling as an unsavory activity. But there is a professional, effective way to go about it that could
lead to a higher close ratio.

Customer Care to the Max

Fred Haas Collision Center earns accolades through a customer-centered approach and continual process improvement.

Who’s the Wolf?

I’m sure many of you saw the article on our Web site in “Breaking News” about the American Insurance Association calling auto repair anti-steering legislation a “wolf in sheep’s clothing.” And I’m pretty sure it irked you as much as it did me. The article basically said that this legislation could cost consumers millions of

Effective Job Descriptions

Effective job descriptions ensure that potential hires will know exactly what’s expected of them. And that, in turn, will result in them being happy and productive.

Ditch Your One-Dimensional Ways: Diversification

Only selling collision repair service these days? Diversification is the answer
to getting your profits back and making your business worth owning.

In SOPs We Trust – Standard Operating Procedures

Standard operating procedures could offer a body shop owner more freedom and the ability to attract new insurance business by creating ‘verifiable’ trust.

Get Your Message Heard: Executing an Effective Marketing Plan

Creating and then executing an effective marketing plan isn’t easy. Here are some tips to help you succeed in getting your message out…and avoid wasting too much of your hard-earned money.

The People You Meet

The “Coulee Region”.

Achieving Consistent Volume

“With 21 DRPs, we still see peaks and valleys. What’s the best approach to having a consistent flow of work?”

Market Your Difference

A professional football player laying a ferocious hit on another is one way to get people thinking about “collision.” That’s what Angelo Papotto was banking on when he signed up for an advertising package with a local TV channel to “plant a seed in people’s heads” to get them thinking about his three Suburban Collision

Stand Out from the Competition – Gates Auto Body

Gates Auto Body believes that standard operating practices allow companies to do what their competition doesn’t – turn their employees into top performers and maximize results.

Re-Inventing Collision Repair

DCR Systems is using standard operating procedures to drive consistency, quality and continuous improvement.