Shop Profile: Cornering the Luxury Market
This shop owner knew what he wanted and got it: a thriving
business that repairs high-end vehicles and doesn’t compromise on quality.
Respect: The Customer’s Auto When in Your Possession
Do not smoke or eat in (or on) a customer’s car. Do not steal the Viagra. And never use the test drive to take a carload of techs to a local lunch spot (or to solicit a prostitute). When a customer drops off his vehicle at your shop for repairs, it’s common knowledge that he
Send Me Your Best Student – Partnering with Vo-Tech Schools
Looking to take the local vo-tech school’s best and brightest? Fat chance – unless you’ve been partnering with that vo-tech school all along. If you’re all take and no give, don’t expect instructors to do you any favors when you suddenly need to hire.
You CAN Create Customers
Shop co-owner Chuck Logan asks whether he can tell DRPs to take a hike and still stay in business.
The Jury’s In: Save their Deductibles?
They come in all shapes and sizes, but their goal is the same: They want you to save their deductible. Thirty years ago, deductibles didn’t seem to be such a big deal. In fact, 30 years ago, some insurance companies actually wrote policies with zero deductibles. In the late 1960s, I was an apprentice in
A Bay at the Beach: Rick’s Auto Collision
This thriving oceanside shop prospers in a DRP-free state where shop owner and teacher Rick Starbard is making waves in his industry.
Fight Steering With Steering
It’s legal for insurers to tell consumers about preferred shop programs. Problem is, if you’re not one of the shops on these programs, you likely won’t get the work. Fight back by developing other sources of referrals that steer consumers to you. While insurers are permitted to make consumers aware of the "programs it has
How NOT to Repel Women
Make a good first impression and then treat them right.
Training Techs – A Guide for the Do-It-Yourselfer
Our workforce is incredibly knowledgeable, skilled and talented. But this didn’t just happen. Someone had to train them; someone had to be their instructor or mentor. The ways people learned the craft are probably as varied as the number of techs out there. Schools trained many, but probably not as many as you might think
Getting Noticed: Choosing the Best Marketing Strategy to Attract More Cars
ng local relationships and keeping their name in front of insurance claims management. When I was an Allstate adjuster, a body shop that was out of my territory had a reputation for dishonesty and tough negotiations. Management and field staff joked about how this guy was always looking to be an Allstate DRP shop and
Scaring Off New Recruits
n on their business. Much to my encouragement, I’m seeing a slowly increasing trend toward addressing these issues by some of the best shops in country. And that’s good for this industry because a slowly rising tide lifts all boats. Scott Irwin – the BodyShop Business reader who asked about our industry’s viability – is
Image is Everything
You might perform top-quality repair work, but if your shop or employees look bad, smell bad or seem bad, your image is alienating potential customers and perpetuating negative stereotypes that the 20/20s and Datelines of this world so like to exploit.
