A Lesson in Customer Satisfaction - BodyShop Business

A Lesson in Customer Satisfaction

Do you have a customer satisfaction killer (CSK) on your team?

On a recent flight home, I had one of those experiences that moves me to write about it. These epiphanies are usually related to customer satisfaction – and this one was no exception.

In my job, I have to travel a fair amount and find myself on airplanes fairly regularly. I don’t have any fancy status; at best, I have the initial level of status that gets me on the plane a little early. I just want to be clear that my recent experience was a regular old coach one and pretty mundane.

On this particular trip, I had to fly from Memphis to Houston on my journey home. It was a small jet with only one flight attendant. She was very friendly and had a great rapport with the customers. When she asked me what kind of soda I wanted, she even called me by my name. What? How did she know my name? I left this cramped, uncomfortable flight with a good feeling, and it was completely driven by this flight attendant’s attitude. I forgot all about the hard seats.

Onto my next leg and into the big bird with decent room and seats. Four flight attendants and lots of breathing room… ahhh. Enter the customer satisfaction killer (CSK).

The CSK was a seasoned veteran, barking orders up and down the aisle and slamming carts around. She came to my row and my seatmate ordered water. As she handed the cup to the guy at the window, it spilled into my lap and just missed my computer. (Good thing because now I can write this). Her comment has not left me yet: “Gosh, I’ve just been dribbling stuff all day.” She quickly stuffed a few napkins at me and moved on – no “Sorry!” or any sort of apology.

As I reflect back on the incident, I realize there’s a great business lesson here. Which attendant do you have working for you? All organizations will make mistakes. It’s the way our people handle them that makes the difference. I’ve learned over my career that empathy is not a teachable skill; it’s inherent in our DNA. It’s important to keep the people who have it in front of our customers, and our less skilled members out of the front lines.

Better be on the look-out for CSKs on your team!

You May Also Like

Exit Strategies: Personal Vision & Financial Planning

The most critical first step in an exit or transition plan is to develop a financial plan and personal vision of what your life will look like post-business.

Jerry was a 63-year-old auto body shop owner who contacted me regarding putting together an exit strategy. Like most shop owners, he had become tired of the day-to-day grind of dealing with the back-and-forth fights with the insurance carriers, yet he still loved the idea of being a part of a business he built from the ground up. Ideally, he would have liked his production manager, Evan, to become his heir apparent, yet he had no idea if Evan was interested in owning the shop or if he was even capable of doing so. His shop was a prime candidate for a consolidator, and he had received an offer from one, yet he cared about his employees and wanted to make sure they were taken care of. Also, he was unsure what he would do with himself if he did not have a place to go. He did not know where to turn.

Collision Repairers: Will You Take the Oath?

Today’s collision repairers are challenged with a new set of concerns, one being the need to follow OEM repair procedures.

Three Generations Keep Trains Running on Time at CARSTAR Jacobus

CARSTAR Jacobus Founder Jerry Jacobus and son Dave share a passion for collision repair and also model railroading.

Auto Body Repair: The Right Way, the Wrong Way and Another Way

In a perfect world, every repairer would make the right decisions in every repair, but we don’t live in a perfect world.

The Digital Blitz

We talk so much about how much collision repair is changing, but so is the world of media!

Other Posts

Auto Body Shops: Building a Foundation for the New Year

For the new year, it’s important to conduct a thorough audit of your finances to look for areas of opportunity and things to change.

Auto Body Consolidation Update: There’s a New Buyer in Town

The good news for shops that want to sell but do not fit a consolidator’s
profile is that there is a fresh pool of new buyers.

Is Your Auto Body Shop a Hobby … or a Business?

So you want to provide safe and properly repair vehicles to your customers … even at a financial loss?

BodyShop Business 2023 Executives of the Year

Greg Solesbee was named the Single-Shop Executive of the Year, and Charlie Drake was named the Multi-Shop Executive of the Year.