How is Your New Year Going? - BodyShop Business

How is Your New Year Going?

BodyShop Business Publisher Sean Donohue offers advice for the New Year to help auto body shops have their best year ever.

The New Year is upon us, and it has me reflecting on what advice I can offer you to help your business have the best year it ever has.

The New Year offers all of us a fresh start, both personally and professionally. If you think about it, it’s kind of crazy to hold off changing things until Jan. 1, but then again, if you’re never otherwise going to change, and Jan. 1 serves as a motivator, then so be it!

So here are some tips I’ve gleaned from years of observing business:

Be Different

Are you different? Do you stand out in your marketplace? Will people remember you after getting their vehicle repaired at your shop? I once heard of an oil change place where employees literally ran out to customers’ cars as soon as they pulled in. Think those customers will remember them? And tell their friends? And post comments on social media? You bet.


I know, I know, we’re all tired of the saying, “You can’t manage it if you don’t measure it.” But it’s true. Are you measuring all your key metrics? Are you reviewing them monthly or even weekly? If you’re not, you should be. We’re not just talking about KPIs here but your financials, too.


You don’t know what you don’t know. Today’s vehicles are not your grandfathers’ or even your fathers’. The only way to properly repair them and return them to a safe condition is to educate yourself on the construction materials and electronics they feature.

Step Back

We’re all so busy working in our businesses that we fail to work on them. So step back. Go to a trade show, a conference or a workshop. Get out of your shop to refresh yourself, learn something new and be able to look at your business with a fresh perspective.

There are so many other bits of advice I can give you, but let’s keep it simple with these four things. Even if you just set one goal this year, follow through on it and absolutely knock it out of the park, I feel like you can call the year a success. We here at BodyShop Business will be with you every step of the way.

You May Also Like

Three Generations Keep Trains Running on Time at CARSTAR Jacobus

CARSTAR Jacobus Founder Jerry Jacobus and son Dave share a passion for collision repair and also model railroading.

When Dave Jacobus’ father opened his automobile repair shop in Vancouver, Wash., in 1976, he never dreamed that his son and grandson would still be running it nearly 50 years later. But everything is on track for CARSTAR Jacobus as they plan for a new greenfield location and stoke the engines for Jacobus’ son, Justin, to keep the trains running on time into the next half-century.

Auto Body Repair: The Right Way, the Wrong Way and Another Way

In a perfect world, every repairer would make the right decisions in every repair, but we don’t live in a perfect world.

The Digital Blitz

We talk so much about how much collision repair is changing, but so is the world of media!

Auto Body Shops: Building a Foundation for the New Year

For the new year, it’s important to conduct a thorough audit of your finances to look for areas of opportunity and things to change.

Auto Body Consolidation Update: There’s a New Buyer in Town

The good news for shops that want to sell but do not fit a consolidator’s
profile is that there is a fresh pool of new buyers.

Other Posts

Is Your Auto Body Shop a Hobby … or a Business?

So you want to provide safe and properly repair vehicles to your customers … even at a financial loss?

BodyShop Business 2023 Executives of the Year

Greg Solesbee was named the Single-Shop Executive of the Year, and Charlie Drake was named the Multi-Shop Executive of the Year.

This Could Be Your Last Text

A sign I saw on the highway that said “This Could Be Your Last Text” reminded me of my son’s recent car wreck.

SUNY Morrisville Auto Body Program Makes Students, Cars Shine 

A 1997 Mustang Cobra is getting the chance to shine again, thanks to students in Alexander Graf’s auto body technology classes.