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VIDEO: Making Customers Comfortable, Presented by Honda

How to make customers feel more comfortable in your shop after they’ve damaged their second most valuable possession.

CCC Helping Small Business Customers Amid COVID-19 Pandemic

CCC has created an information and resource page to help small businesses across the industry facing mounting challenges related to the COVID-19 pandemic.

Protecting Shop Employees and Customers from Coronavirus

VeriFacts Automotive is offering shop owners guidance on protecting the health of their locations and their customer interactions.

Communicating With Customers During the Coronavirus Crisis

The coronavirus may lead to less driving and less accidents. Social media can be one solution to offset that.

Close Rate: Getting Customers to Choose Your Body Shop

Before you start worrying about labor efficiency and how much paint and material you’re selling, worry about the people who let you write an estimate and didn’t have their vehicle fixed in your shop.

VIDEO: Putting Customers First, Presented by Honda

In this video, BodyShop Business Editor Jason Stahl discusses what it means to put the customer first and why the customer, the vehicle owner, should be body shops’ no. 1 priority.

CARSTAR Celebrates 30th Anniversary by Giving Customers the “Star Treatment”

CARSTAR locations across the U.S. and Canada are surprising 30 customers throughout September at the time of their vehicle return by registering stars from the night sky in customer names.

More Privacy Please: Securing Your Customers’ Data

Data privacy laws are coming down the legal pipeline, and you need to be certain that your shop is ready to adhere to stricter guidelines when it comes to your customers’ personal information.

How to Explain the Value of OEM Parts to Your Customers

Teaching your customers that an OEM part is specifically designed and engineered from the manufacturer for their vehicle is the first step in showcasing the value.

Axalta Partners with Podium to Help Customers Manage Online Reputations

Axalta announced that it has partnered with Podium, a leading online platform for small businesses, to help customers build their brands and manage their reputations online.