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Web Presence Management: Optimize Your Website

Consumers who need collision repair services are now almost exclusively searching for body shops online. So does your shop rank high in their search results? If not, you need search engine optimization (SEO).

Advertising War: Insurers Vs. Body Shops

Some repairers are trying to counter insurers’ advertising with advertising of their own. It might seem like a futile effort, but the goal is not to outspend insurers. Instead, it’s to educate consumers on the accident claim process.

I-CAR Bringing Training and TechPro World Tour to SEMA Show

I-CAR will exhibit at the SEMA Show Nov. 2-5 at the Las Vegas Convention Center, as well as introduce the TechPro World Tour welding presentation and several collision repair training opportunities. The TechPro World Tour is a new live welding event that includes demonstrations on the show floor and provides attendees with the most current

LKQ Launches 2011 Calendar Competition for Car Enthusiasts

LKQ Corporation has kicked off its annual Car Calendar Competition. Entrants can have their classic, custom or project cars or trucks featured in LKQ’s 2011 calendar by submitting entries through Sept. 15. During the contest period, LKQ is also offering 10 percent off all Goodmark muscle car and truck purchases. For more information on Goodmark

3M Launches Virtual Classroom Provides Guide to Range of Body Repair Projects

From metal and plastic repair to sanding and paint finishing to car detailing and safety improvements, 3M now offers a free Virtual Classroom to help teach basic and advanced skills, demonstrate proper techniques and showcase innovative product solutions. Designed for car enthusiasts, technical students and automotive professionals, the new 3M Standard Operating Procedures modules provide

Sherwin-Williams Holding EcoLean Workshop in Indianapolis

Sherwin-Williams Automotive Finishes will hold its next A-Plus EcoLean Level 1 workshop Sept. 14-15, 2010 at the Hilton Garden Inn, 10 East Market, Indianapolis, Ind. The EcoLean Level 1 workshop is designed to educate attendees about maximizing profitability by improving productivity and eliminating waste throughout their facilities. The focus of the EcoLean program is two-fold,

PPG Hosting MVP Business Conference at Disney World

Theme is ‘Visionary Leadership: A Call to Action’

Registration Now Open for BodyShop Business Conference

Registration is now officially open for the 2010 BodyShop Business Conference to be held Sept. 17-18 in Indianapolis at the Hilton Hotel & Suites downtown. The theme of the conference is “Succeeding Through Change.” There will be two panel discussions, one on lean manufacturing processes and the other on protecting your shop’s private data. There

Mitchell’s FastPhoto Manager Reduces Cycle Times by Speeding up the Photo Documentation Process

Integrated module of RepairCenter automatically scans, organizes and links photos to specific estimates and repair orders.

CCC Information Services Inc. Offers Vehicle Replacement Solution Powered by Zag

CCC Information Services Inc. announced the availability of an auto-buying program for automotive insurance carriers using its vehicle valuation solution. Made possible through Zag, one of the nation’s largest auto-buying platforms, a carrier now has the ability to offer its customers the option of quickly and conveniently replacing a total loss vehicle. “As carriers continually