ESAB Answering Customer Questions via Social Media
ESAB recently upgraded to the Facebook Timeline and is using Facebook to answer questions, post educational materials and videos, and listen to feedback from welders.
Digital Marketing, Waterborne, OEM Procedures and Standards Highlight NORTHEAST 2012 Seminars
The Alliance of Automotive Service Providers of New Jersey (AASP/NJ) has announced the educational seminar slate for its 35th annual NORTHEAST 2012 Automotive Services Show, with presentations and demos that touch upon almost every topic trending daily in the industry. NORTHEAST 2012 takes place March 9, 10 and 11 at the Meadowlands Exposition Center of Secaucus, N.J.
Chris Brogan Encourages Attendees to Socially Engage at ASRW
Noted journalist and social media expert Chris Brogan delivered an engaging opening general session presentation Thursday, Oct. 6 at Automotive Service and Repair Week (ASRW). The presentation was sponsored by DuPont Performance Coatings. The ASRW Expo opened immediately following the conclusion of Brogan’s presentation. Brogan’s keynote presentation focused on guest experience design and the importance
Sept. 29 CREW Webcast to Explore Social Media
The Collision Repair Executive Webcast (CREW) will welcome Craig Camacho of Keenan Auto Body and Rich Tornetta of CollisionMax Auto Body and Glass Centers, who will discuss their deployment of social media as an integral component of their sales and marketing strategies. Keenan Auto Body and CollisionMax have been on the forefront of innovation
Social Media Expert Chris Brogan Selected as ASRW Keynote Speaker
Automotive Service and Repair Week (ASRW), in conjunction with DuPont Performance Coatings, announced that noted author and journalist Chris Brogan will headline the Opening General Session at ASRW 2011. The Opening General Session will take place Thursday, Oct. 6, from 8:30-10 a.m. Brogan, who is also a marketing consultant and frequent speaker about social media
MAACO Selects Engage121 to Manage Social Media Presence
MAACO has selected Engage121, Inc., to manage its social media initiatives. "MAACO can now monitor customer and franchisee communication across multiple social media platforms, plus consumer review and rating sites, from the Engage121 integrated application," said Warren Stoll, vice president of marketing for MAACO. "That saves us valuable time that we can use to engage
Social Media
Social Media: What is it, how can you leverage it, what are the keys to success Download the PowerPoint Presentation from 9/17 Facebook Resource Links: How to set up a Facebook fan page for your business How to Build Engaging One-of-Kind Facebook Fan Pages How to Get the Most Out of Your Business Facebook Page Twitter
Social Media to Get Spotlight at BodyShop Business Conference
Facebook. Twitter. MySpace. If these terms are foreign to you, then you should probably attend the BodyShop Business Conference – Succeeding Through Change Sept. 17-18 in Indianapolis and check out the “Social Media” breakout session. Free marketing opportunities await collision repair facilities via Facebook, Twitter and other social networking websites, yet few have taken advantage
PPG Launches MVP Accelerated Sales/Marketing Systems Workshop
Two-day workshop includes a range of topics covering four primary market segments: the consumer, insurance DRP, insurance agent and non-traditional media.
New SCRS Member Benefit to Help Shops Manage Social Media
Aware of the upside social media marketing can bring to a collision repair business, the Society of Collision Repair Specialists (SCRS) announced its newest member benefit: social media management services offered at a preferred rate. Made available through an agreement with Admin Concepts, Inc. – marketing specialists with over 10 years of experience serving the