Facebook. Twitter. MySpace. If these terms are foreign to you, then you should probably attend the BodyShop Business Conference Succeeding Through Change Sept. 17-18 in Indianapolis and check out the “Social Media” breakout session.
Free marketing opportunities await collision repair facilities via Facebook, Twitter and other social networking websites, yet few have taken advantage of these. But even if a shop does utilize these websites to its advantage, it must understand that social media is a different beast and that applying traditional advertising methods to it can lead to failure. Manager of eMedia
Babcox Media, Inc. and social media expert Nicki Lock will help repairers navigate this new way to connect with customers.
“Social media has fundamentally changed the way companies advertise and market their services, as well as how consumers interact with companies,” said Lock. “Understanding what social media can do for your business is the first step in leveraging it smartly.”