MAACO has selected Engage121, Inc., to manage its social
media initiatives.
"MAACO can now monitor customer and franchisee
communication across multiple social media platforms, plus consumer review and
rating sites, from the Engage121 integrated application," said Warren
Stoll, vice president of marketing for MAACO. "That saves us valuable time
that we can use to engage more consumers, which is critical to our company’s
focus on ‘customer satisfaction.’"
Engage121’s application will allow MAACO to develop
approved content in individual "libraries" and then syndicate that
content for use at either the corporate level or the individual franchisee
level. Other features will allow MAACO to provide a more interactive experience
for their fans and followers in social media. MAACO will create customized
"FANlets," (Facebook applets created through the Engage121
application) to conduct polls, encourage fan engagement and reward loyal fans
with special offers.
Evaluation tools inside Engage121 will measure the
results of MAACO’s social media efforts and report metrics like sentiment, buzz,
share of voice and unique platform activity over time.
"MAACO came to us with well-defined goals for
implementing their social media strategy on both the enterprise and local
levels," said Engage121 CEO Jon Victor. "They chose Engage121 because
of the functionality of our Enterprise solution plus our knowledge and years of
experience serving the franchise industry."
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