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Web Presence Management: Google Changes Everything (Yet Again)

Google changes search engine optimization (SEO) algorithms more often than most of us change undershorts. This time, Google has pulled the rug out from under business Google+.

Web Presence Management: “Raisin” the Bar

How to put a new, fresh spin on your auto body shop’s advertising.

Web-Est and Crash-WriteR Close Asset Acquisition Agreement

Web-Est LLC and Crash-WriteR Inc. have jointly announced that the two companies recently closed an asset acquisition agreement. The combined companies will be operated under the newly created brand “Web-Est Global.” This agreement creates a “first-in-the-space” national leader for the small to mid-size independent collision repair shop market. The transaction will not, however, impact either

All Roads Lead to SEMA

Ah, November. Summer’s long gone, the days are getting shorter by the minute and the holidays are right around the corner. But while most of the country is starting to cool down for winter, things are just beginning to heat up in Vegas. Notorious for being the biggest and arguably the best automotive show in

Matrix System and Pro-Spray Finishes to Exhibit at 2014 NORTHEAST Show

Show to take place March 21-23 at the Meadowlands Exposition Center in Secaucus, N.J.

Corrosion Protection: How Long Will Your Repair Last?

Today’s metals are stronger than ever but thinner, too. How long do you think it will take for corrosion to compromise metal strength once it takes hold – especially with the increasing use of liquid deicer to combat snow storms?

Cater to What Your Customers Care About on Your Website

Customers don’t care about your claims of great customer service or your trust and integrity. What they do care about is how attentive you are to their needs.

AMI Welcomes Dan Risley to Board of Trustees

Risley was named executive director of ASA last June and previously served as executive director of SCRS.

Axalta Coating Systems Partners with Optima Automotive

Axalta Coating Systems, formerly DuPont Performance Coatings, has partnered with Optima Automotive to work with its customers on its overall Web presence marketing tactics.  This will include website development/design, search engine optimization, social media management, pay-per-click campaign management and reputation management. “Mark Claypool and Optima Automotive are clear leaders in the field of Web presence

Opening a New Auto Collision Repair Shop

Starting a collision repair business requires a complete, written business plan.