BodyShop Business Editor Visits McLaren Technology Center - BodyShop Business

BodyShop Business Editor Visits McLaren Technology Center

Jason Stahl felt like James Bond when he ventured to England for a tour of McLaren's headquarters.

Stahl, Jason Stahl. Ever since hitting the tarmac at England’s Gatwick Airport, I’d been looking for an excuse to utter my name just like James Bond. I don’t know what got me thinking of Bond when AkzoNobel extended me an offer to visit England and tour the McLaren Technology Center in Woking, Surrey – probably the fact that A) I’m a huge Bond fan, B) England is Bond’s home country, and C) I might actually get the chance to ride in a Bond-like supercar with gadgets galore.

The only time I did utter my name like Bond was at customs, where the agent hardly seemed amused. But I did feel positively Bond-like when I arrived at the McLaren headquarters that looked like it came straight out of the movies.

The first thing I noticed, besides the cleanliness of the place, was the vintage race cars in the reception area. One was the car Bruce McLaren won his first race with at age 15.

There was even a “secret door” that opened up to reveal the new P1, a hybrid supercar that costs more than $1 million.

I also got to meet Ron Dennis, chairman of McLaren Automotive and McLaren Group, who explained that his inspiration for a chrome coating on McLaren Racing’s Formula One car came from his bottle of aftershave.

“Could we achieve that on a coating?” McLaren wondered. “Not a wrap, or a plastic film, but a coating.”

The task seemed impossible, but Dennis said, “We liked impossible. That’s the McLaren way.”

Thanks to AkzoNobel, the impossible became possible. They created a coating with a huge commercial benefit and the look McLaren wanted that was one-third the weight.

I suspect that if Q had revealed this paint technology to Bond, Bond would have said, “You’re joking.” And Q would have responded, “I never joke about my work, 007.”

You May Also Like

Building Charitable Giving into Your Auto Body Shop’s Business Plan

Planning, thoughtful implementation and thorough tracking of results will deliver a successful philanthropic program that also delivers a return on investment.

Almost everyone knows the old adage, “Doing well by doing good.” For our team, that isn’t just a slogan — it’s part of the fabric of our business. 

Many collision repair shops do philanthropic programs during the holidays, which is great, but we look at giving back as part of our year-long strategic business plan. It helps connect us with the community every month and gives our customers another reason to choose CARSTAR for the highest-quality collision repair.

Exit Strategies: Personal Vision & Financial Planning

The most critical first step in an exit or transition plan is to develop a financial plan and personal vision of what your life will look like post-business.

Collision Repairers: Will You Take the Oath?

Today’s collision repairers are challenged with a new set of concerns, one being the need to follow OEM repair procedures.

Three Generations Keep Trains Running on Time at CARSTAR Jacobus

CARSTAR Jacobus Founder Jerry Jacobus and son Dave share a passion for collision repair and also model railroading.

Auto Body Repair: The Right Way, the Wrong Way and Another Way

In a perfect world, every repairer would make the right decisions in every repair, but we don’t live in a perfect world.

Other Posts

The Digital Blitz

We talk so much about how much collision repair is changing, but so is the world of media!

Auto Body Shops: Building a Foundation for the New Year

For the new year, it’s important to conduct a thorough audit of your finances to look for areas of opportunity and things to change.

Auto Body Consolidation Update: There’s a New Buyer in Town

The good news for shops that want to sell but do not fit a consolidator’s
profile is that there is a fresh pool of new buyers.

Is Your Auto Body Shop a Hobby … or a Business?

So you want to provide safe and properly repair vehicles to your customers … even at a financial loss?