Body Shop Location: How Much Does It Matter? - BodyShop Business

Body Shop Location: How Much Does It Matter?

I'm thinking about moving to a better facility for my body shop, and I was wondering how much emphasis should be put on the location. It seems it really is just a destination-type business, and I don't want to spend more than I have to just to be on a high-traffic road if it doesn't matter much.

I’m thinking about moving to a better facility for my body shop, and I was wondering how much emphasis should be put on the location. It seems it really is just a destination-type business, and I don’t want to spend more than I have to just to be on a high-traffic road if it doesn’t matter much.

Asked by Jeff Mayer, Marion, Ill.

Not a simple answer…lease, buy? But as a general rule: BUY THE BEST LOCATION YOU CAN AFFORD! And a little better would be good.

This is based on my personal experience of moving from a "not-quite-back-alley" location on a side street to a high-traffic location. It took more than two years to realize the benefit of the better location, but the investment in that better location pays off every day.


Submit a Question to Ask the Expert


Hank Nunn is a 35-year collision industry veteran. Among his many roles, he has been an adjuster, shop owner, technician, consultant and trainer. Currently, he’s western regional collision director for AutoNation. He may be reached at [email protected].

You May Also Like

Exit Strategies: Personal Vision & Financial Planning

The most critical first step in an exit or transition plan is to develop a financial plan and personal vision of what your life will look like post-business.

Jerry was a 63-year-old auto body shop owner who contacted me regarding putting together an exit strategy. Like most shop owners, he had become tired of the day-to-day grind of dealing with the back-and-forth fights with the insurance carriers, yet he still loved the idea of being a part of a business he built from the ground up. Ideally, he would have liked his production manager, Evan, to become his heir apparent, yet he had no idea if Evan was interested in owning the shop or if he was even capable of doing so. His shop was a prime candidate for a consolidator, and he had received an offer from one, yet he cared about his employees and wanted to make sure they were taken care of. Also, he was unsure what he would do with himself if he did not have a place to go. He did not know where to turn.

Collision Repairers: Will You Take the Oath?

Today’s collision repairers are challenged with a new set of concerns, one being the need to follow OEM repair procedures.

Three Generations Keep Trains Running on Time at CARSTAR Jacobus

CARSTAR Jacobus Founder Jerry Jacobus and son Dave share a passion for collision repair and also model railroading.

Auto Body Repair: The Right Way, the Wrong Way and Another Way

In a perfect world, every repairer would make the right decisions in every repair, but we don’t live in a perfect world.

The Digital Blitz

We talk so much about how much collision repair is changing, but so is the world of media!

Other Posts

Auto Body Shops: Building a Foundation for the New Year

For the new year, it’s important to conduct a thorough audit of your finances to look for areas of opportunity and things to change.

Auto Body Consolidation Update: There’s a New Buyer in Town

The good news for shops that want to sell but do not fit a consolidator’s
profile is that there is a fresh pool of new buyers.

Is Your Auto Body Shop a Hobby … or a Business?

So you want to provide safe and properly repair vehicles to your customers … even at a financial loss?

BodyShop Business 2023 Executives of the Year

Greg Solesbee was named the Single-Shop Executive of the Year, and Charlie Drake was named the Multi-Shop Executive of the Year.