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Marketing to Millenials

There are more than 79 million Millenials living in the U.S. Learning how to properly target this specific group of people will ultimately benefit your shop in the long run.

Mark Flint Named VP of Sales and Marketing for Matrix System and Pro-Spray

Flint to be responsible for strengthening sales and distributor relationships for Quest Automotive Products brands.

Resolve to Keep Your Online Marketing Resolutions!

By pledging to boost your Web presence, you’ll be able to reach more customers throughout 2014.

I-CAR Gold Businesses to Receive Educational Marketing Materials for Customers

Materials designed to help Gold Class businesses differentiate and promote themselves based on their commitment to ongoing training that contributes to complete, safe and quality repairs.

North Carolina Agency Launches Boosted Marketing Program for Body Shops

Autoshop Mail combines postcard mailings with an online marketing campaign, ultimately boosting shop traffic while creating an easy user experience for customers.

CARSTAR Honors National Marketing Award Winners During National Conference

CARSTAR Auto Body Repair Experts announced the winners of its top marketing awards at its National Conference in Las Vegas. The awards recognize the franchisees and individuals who deliver the marketing programs with the most impact throughout the year. Awards were distributed by David James, vice president of marketing. Steve Rigsby, marketing manager for the

Sherwin-Williams Selects Next Sites for Collision Facility Digital Marketing Seminar

Class will be held in Columbia, S.C. on Sept. 5 and Dallas, Texas on Oct. 9.

AutoBody-Review.com Hires Tom Zoebelein as Director of Marketing

AutoBody-Review.com, a Flash of Genius company, has announced its recent hire of Tom Zoebelein as director of marketing. Within this role, Zoebelein will lead the AutoBody-Review.com Strategic Accounts Team. The company says Zoebelein’s proven background in the trade show business will bring valuable leadership to the organization and strengthen the brand to both consumers and

VeriFacts Automotive Adds New Director of Sales and Marketing

Laura Delmege-Darr, former CEO of the Chelsea Group, brings with her years of experience in the automotive industry.

Herkules Named Vendor of the Year by International Autobody Marketing Group

IAMG president says Herkules offers “exceptional products” and “excellent value” to industry.