News: Last Chance for Collision Repairers to Grade Insurers
Class will be held in Columbia, S.C. on Sept. 5 and Dallas, Texas on Oct. 9.
The Sherwin-Williams Automotive Finishes A-Plus Network University and Summit Software and Marketing Solutions will be taking their Digital Marketing Advanced Business Class specifically created for collision repair facilities on the road Sept. 5, 2013, to Columbia, S.C. (Columbia Marriott) and Oct. 9, 2013, to Dallas (Sherwin-Williams Training Center in Grand Prairie, Texas).
Facilitated by Frank Terlep, CEO of Summit Software and Marketing Solutions, the program is designed to meet the challenges body shop decision-makers face in today’s rapidly changing digital and information age. The workshop is recommended for all collision shop owners and managers, and those involved with marketing shop services to their customer and prospect base.
Key items collision repairers will take away from the workshop include:
What is digital marketing?
Why is digital marketing a requirement for success in today’s world?
Who is a shop’s potential digital marketing audience?
What benefits can a shop expect to receive from digital marketing?
What is the importance of a digital marketing database?
What digital marketing tools are available?
Why your website is your online lobby
SEO, PPC, SEM and other online marketing tools
Email, text messaging, smartphones, phone apps
Mobile Internet marketing
Online reputation management; customer reviews and ratings
Digital ads, promos and coupons Groupon, Living Social and other social commerce sites
Location-based services and marketing
A review of the latest social media Facebook, Twitter, YouTube, Google+, Yelp and others
Using digital marketing tools to generate revenue and profit from previous customers
The importance of digital marketing processes
Who in the shop should “do” the digital marketing
How much time and money should a shop spend on digital marketing
Creating your digital marketing strategy and action plans