The Sherwin-Williams Automotive Finishes A-Plus Network University and Summit Software and Marketing Solutions will be taking their Digital Marketing Advanced Business Class – specifically created for collision repair facilities – on the road Sept. 5, 2013, to Columbia, S.C. (Columbia Marriott) and Oct. 9, 2013, to Dallas (Sherwin-Williams Training Center in Grand Prairie, Texas).
Facilitated by Frank Terlep, CEO of Summit Software and Marketing Solutions, the program is designed to meet the challenges body shop decision-makers face in today’s rapidly changing digital and information age. The workshop is recommended for all collision shop owners and managers, and those involved with marketing shop services to their customer and prospect base.
Key items collision repairers will take away from the workshop include:
• What is digital marketing?
• Why is digital marketing a requirement for success in today’s world?
• Who is a shop’s potential digital marketing audience?
• What benefits can a shop expect to receive from digital marketing?
• What is the importance of a digital marketing database?
• What digital marketing tools are available?
• Why your website is your online lobby
• SEO, PPC, SEM and other online marketing tools
• Email, text messaging, smartphones, phone apps
• Mobile Internet marketing
• Online reputation management; customer reviews and ratings
• Digital ads, promos and coupons – Groupon, Living Social and other social commerce sites
• Location-based services and marketing
• A review of the latest social media – Facebook, Twitter, YouTube, Google+, Yelp and others
• Using digital marketing tools to generate revenue and profit from previous customers
• The importance of digital marketing processes
• Who in the shop should “do” the digital marketing
• How much time and money should a shop spend on digital marketing
• Creating your digital marketing strategy and action plans
More information:
For more information on the A-Plus Network, call (800) 798-5872 or click HERE.
