Web Presence Management: Using Images to Convert Visitors to Customers
The human brain processes images 60,000 times faster than text, so you absolutely must put a lot of thought into the images you put on your home page.
BodyShop Business Industry Profile 2017: Word of Mouth Still Collision Repairers’ Biggest Marketing Tool
In the age of Google and social media, most collision repairers continue to get business the old-fashioned way: by word of mouth.
Car Brands Form ‘Powerful Bonds’ with Consumers, Marketing Agency Says
When it comes to “brand intimacy,” nobody does it better than the automotive industry. The auto industry ranked No. 1 in a new report by MBLM.
Service King Receives Hermes Creative Award for Website
Service King’s website, designed in collaboration with New York City-based digital marketing agency Blue Fountain Media, received honors in the Business to Consumer category.
Dale Earnhardt Jr. to Drive Axalta/Maaco Chevrolet SS During His Final NASCAR All-Star Race
As part of a joint promotion with Axalta Coating Systems – Maaco’s paint partner – Earnhardt will drive the No. 88 Axalta/Maaco Chevrolet SS on May 20 in his final All-Star race.
Web Presence Management: Google Reviews Revisited
Google is king and, as such, we must truly tune in to the importance that Google – and the public – is placing on reviews.
Diverse Lineup to Comprise Team AkzoNobel in Volvo Ocean Race
Skipper Simeon Tienpont has named the eight sailors who will join him to represent Team AkzoNobel in the 2017-2018 Volvo Ocean Race, which starts in October.
Chicago Pneumatic Unveils Redesigned Website
In addition to a fresh look and more modern design, the website features new content and improved site architecture for an enhanced browsing experience, the company said.
Web Presence Management: How Do You Stack Up Online to Your Competitors?
Few businesses in our industry go the extra step to determine how they stack up online with their local competitors. Have you?
Caliber Collision Website Receives International Recognition with Prestigious Webby Award
Designed and developed by the ad agency Johnson & Sekin of Dallas, Caliber’s website was selected from among 13,000 entries submitted from all 50 states and more than 70 countries.
PreFab Ads Introduces “Driverless Wreck” TV Spot
Humorous TV/Internet collision repair commercial available for licensing depicts an autonomous taxi cab tangling with an impatient man driving a Mercedes followed by the line, “Need a body shop?”
PPG Sponsors Team Penske Verizon IndyCar, NASCAR Xfinity Series Races
Celebrating the 34th year of their successful partnership, PPG continues as a key sponsor of Team Penske’s Verizon IndyCar and NASCAR Xfinity Series races in the 2017 racing season.
