Web Presence Management: Hot Stuff – Giving Your Business Brand a Voice
Potential customers for a body shop are turning to their mobile devices to get instant access to information about whatever they’re looking for.
Assured Performance: eLobby Multimedia Platform for Body Shops ‘Like Old Waiting-Room Video on Steroids’
eLOBBY is a proprietary Internet-based platform that electronically displays shop-specific commercial messaging, official certification signage and automaker-branded consumer-education videos, according to Assured Performance.
Customized Welding Machine up for Grabs in ‘Make My Miller’ Giveaway
In the second of three giveaways scheduled for 2017, Miller Electric announced the “Make My Miller” giveaway to recognize “enthusiastic welders” and reward one participant with a customized Miller machine.
Web Presence Management: SEO Revisited
Can people find your business online? What if they don’t know your shop by name? If they’re looking for a body shop online, will they be able to find you?
Win a Welding Machine or Trip to Bristol Speedway in Miller Bristol & Blue Sweepstakes
The grand-prize winner will receive a behind-the-scenes tour of Hendrick Motorsports, as well as suite tickets and pit passes to the 2018 Foods City 500 NASCAR race at Bristol Motor Speedway.
Google to Share Best Practices for Online Marketing in ALLDATA Webinar
ALLDATA and Google will present a one-hour webinar detailing best practices for marketing your shop online.
Video Explains Why Consumers Shouldn’t Let Insurers Dictate Where Car Is Repaired
In a new video, Kevin Moreland, co-owner of Sugar Hill Auto Collision in Sugar Hill, Ga., offers a real-world example of why consumers should think twice about letting insurers dictate where they take their collision-damaged vehicles.
Service King Releases Latest ‘Trusted Collision Repair’ Advertising Campaign
Service King announced the upcoming release of its latest advertising campaign with a new 30-second digital broadcast spot.
Nicholas Schoolcraft Replaces Late Father at Phoenix Solutions Group
Phoenix Solutions Group announced that Nicholas Schoolcraft will join the firm’s leadership team, replacing his late father, Steve Schoolcraft, effective immediately.
Body Shop’s YouTube Ad: ‘Insurance Companies Are Bad, Really Bad’
Ron Perretta, owner of Professionals Auto Body in central Pennsylvania, urges consumers to avoid DRP shops in a YouTube spot titled, “Dishonest Insurance Companies.”
Nissan Ad Emphasizes Importance of Taking Collision-Damaged Vehicles to Certified Body Shops
Because of the complexity of today’s vehicles, consumers “need experts with Nissan training to fix it right.”
Maaco Celebrates 45th Anniversary with ‘Transformers’ Partnership, TV Commercial, Special Offers
Maaco has launched a national integrated campaign with television, print, digital and social media, bringing the action and excitement of the Transformers movies to more than 500 shops with special offers for consumers.
