Is Your Website STILL Not Mobile-Friendly?
For several years, I have preached about the importance of mobile-friendly websites. Now, Google has taken it to the next level, using the mobile view of your website to determine your mobile ranking. Here’s why that’s important.
Spectra Premium Partners with Gaunt Brothers Racing
Spectra Premium will adorn Gaunt Brothers Racing’s No. 96 Toyota Camry, driven this weekend by Parker Kligerman, for the first time on the iconic Charlotte Motor Speedway in Sunday’s Coca-Cola 600.
What Facebook’s Data Breach Means for Collision Repair Shops
Facebook isn’t going anywhere. Some people have closed their Facebook accounts, but it’s a drop in the bucket when you consider more than 2 billion people use it.
New Spectra Premium Award for NASCAR Pinty’s Series
The race award comes with a $1,000 prize, and the possibility of an additional $500 bonus that will be awarded to a Spectra Premium Best Overtaker Award Winner who utilized a Spectra Premium racing radiator during the race.
Spectra Premium to Sponsor NASCAR Driver Alex Tagliani for Two Additional Seasons
The company announced the contract renewal at the Salon Auto-Sport in Quebec City at the unveiling of Tagliani’s new car livery and new major racing partner, RONA, in front of journalists and motorsports enthusiasts.
Live from the NORTHEAST: Analyzing Your Auto Body Shop’s Website
During the NORTHEAST Show, my company, Optima Automotive, offered a free web presence analysis to many auto body shop owners who visited our booth. Here are some of the observations we made.
Spanesi Americas Taps B2B Automotive for Marketing Services
The agency will provide integrated marketing services to Spanesi’s distribution partners and end users in the United States and Canada.
Missouri’s Warrensburg Collision Welcomes Jill Szoo Wilson as e-Marketing Coordinator
Hired to the position of e-marketing coordinator, Jill Szoo Wilson is the newest member of the award-winning business team at Warrensburg Collision in Warrensburg, Mo.
PPG Strengthening Relationship with Tasca Racing
PPG has taken on an expanded sponsorship role with Tasca Racing, furthering its relationship with the popular drag racing team.
Pitfalls of Third-Party Review Sites (and What to Do About Them)
The reputation you’ve built for years can be torn down with a single poor online review. Here’s what you need to know about third-party review sites.
BASF Automotive Refinish Launches New Website
BASF Refinish Automotive Coatings has launched a new mobile-friendly website with updated images and content as well as unique tools, including an asset cart and an advanced product catalog, the company announced.
Sherwin-Williams Automotive Finishes Unveils New Online Media Center
Sherwin-Williams Automotive Finishes has launched a new media center at Sherwin-Automotive.com, designed to put vehicle refinish and collision repair professionals in touch with the latest product news and industry trends.
