Making Beautiful Moose Together - BodyShop Business

Making Beautiful Moose Together

Move over Bullwinkle, the most famous moose in the Land of 10,000 Lakes sits proudly in front of Quality Paint & Auto Body, and it’s the creation of shop owner Don Lindgren, a.k.a. the “Moose Man.”

Unfortunately, we can’t call him that.

“I tried to use ‘The Moose Man’ as a logo, but the title is owned by somebody in Tokyo and all he wanted to do was sell it,” says Lindgren. “So I came up with the name ‘Minnetonka Moose.’ ”

Named after a suburb and a lake near Minneapolis, the Minnetonka Moose is welded out of sculpted steel and has gotten the shop a lot of attention since Lindgren put it on display
in 2003.

shop owner don lindgren loves his creations — and isn’t afraid to show it. george is the moose getting smooched, and mike is the moose in the background.
“I’ve probably had a couple thousand compliments on the moose,” says Lindgren. “A 71-year-old man came by the shop and said this moose was about the most beautiful thing he’d ever seen, and he didn’t know whether to kiss it or hug it.”

To date, Lindgren’s welded seven moose (which live all over Minnesota) — a number that pales in comparison to the 30,000 vehicles he estimates he’s repaired during his 45-year career. According to Lindgren, going from sculpting auto bodies to moose bodies was a natural transition.

“Being interested in art drew me to the autobody field. I’ve made things since I was 8.”

It takes Lindgren three weeks to make a moose using new metal. He says he uses wire-feed welders because gas welders are too slow and stick welders are too bulky. Lindgren then uses a special procedure to give the moose a more realistic color. “For 45 years I’m trying to get rust off cars, and now I’m trying to get rust on the moose,” he says.

Lindgren also has been known to create other animals, like a life-size eagle — with 2,000 individually cut metal feathers.

So what’s an original, hand-sculpted metal moose or eagle going to set you back? “The original moose was appraised at $10,000, but I’ll make a new one starting at $1,800,” he says. “The eagle was appraised at $6,000. I have an order for one for $1,000, and I sold another for $3,000. One man said he didn’t want to spend that much on an eagle, so I said I could make it without all the feathers, and he said, ‘Oh, like a bald eagle!’ ”

These days, Lindgren spends only about 5% of his time working on cars (son David is now the shop manager) and 95% of his time doing whatever he wants — which often involves making moose sculptures. “We’ve been here since 1960, and I’ve been in the industry 46 years,” says the 69-year-old Lindgren. “I say I’m semi-retired because I just can’t quit — I’ve got to keep building.”

You May Also Like

Building Charitable Giving into Your Auto Body Shop’s Business Plan

Planning, thoughtful implementation and thorough tracking of results will deliver a successful philanthropic program that also delivers a return on investment.

Almost everyone knows the old adage, “Doing well by doing good.” For our team, that isn’t just a slogan — it’s part of the fabric of our business. 

Many collision repair shops do philanthropic programs during the holidays, which is great, but we look at giving back as part of our year-long strategic business plan. It helps connect us with the community every month and gives our customers another reason to choose CARSTAR for the highest-quality collision repair.

Exit Strategies: Personal Vision & Financial Planning

The most critical first step in an exit or transition plan is to develop a financial plan and personal vision of what your life will look like post-business.

Collision Repairers: Will You Take the Oath?

Today’s collision repairers are challenged with a new set of concerns, one being the need to follow OEM repair procedures.

Three Generations Keep Trains Running on Time at CARSTAR Jacobus

CARSTAR Jacobus Founder Jerry Jacobus and son Dave share a passion for collision repair and also model railroading.

Auto Body Repair: The Right Way, the Wrong Way and Another Way

In a perfect world, every repairer would make the right decisions in every repair, but we don’t live in a perfect world.

Other Posts

The Digital Blitz

We talk so much about how much collision repair is changing, but so is the world of media!

Auto Body Shops: Building a Foundation for the New Year

For the new year, it’s important to conduct a thorough audit of your finances to look for areas of opportunity and things to change.

Auto Body Consolidation Update: There’s a New Buyer in Town

The good news for shops that want to sell but do not fit a consolidator’s
profile is that there is a fresh pool of new buyers.

Is Your Auto Body Shop a Hobby … or a Business?

So you want to provide safe and properly repair vehicles to your customers … even at a financial loss?