Body Bangin’: The Disconnect with Female Customers
Micki Woods interviews Katie Mares, author of CustomHER Experience, on why many businesses get it wrong when trying to market to women.
CCC Appoints New Chief Commercial and Customer Success Officer
As chief commercial and customer success officer, Michael Silva will be responsible for delivering innovative outcomes for CCC’s customers across the P&C insurance economy.
Survey: More Shops Being Paid for Clearing Customer Data
According to the latest “Who Pays for What?” survey, more collision repair facilities are getting paid for the labor to erase personal data for a customer whose vehicle has been declared a total loss.
Are You Educating Your Customers on ADAS?
If I owned a collision repair facility and spent all that money on equipment and training, I would go out of my way to tell consumers why my shop was the best choice in the area to restore their vehicles’ safety systems to proper working order.
Auto Body Shop Owner Writes Book on Customer Service
After many years in the collision industry, Zach Dillard used his experience to write a book that any business can use to create happy customers and employees.
Insurer Negotiations: Don’t Keep Your Customers in the Dark
Consumers are all too often kept in the dark and made unaware of the ugliness of “negotiations” between repairers and insurers.
CIECA Webinar: Using Technology to Communicate with Customers
The webinar, which is scheduled for March 24 at 2 p.m., will feature Dean Fisher of Driven Brands and Jim Keller of 1Collision.
Lies and Deception: Defending Your Customers
Just because an insurer states something does not mean it’s true.
Answering the Phone: Don’t Give Your Customers the Runaround
Do you give your front-office staff all the information they need so they don’t have to put a customer on hold or transfer them to someone else?
Who is the Real “Customer” in the Auto Body Shop?
Who is the customer? Is it the vehicle owner or insurer? The answer is not as simple as you think.
