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Phoenix to Host Next Sherwin-Williams/Summit Software Collision Facility Digital Marketing Seminar

Program on Nov. 27 is designed to meet the challenges body shop marketing managers face in today’s rapidly changing digital and information age.

Sherwin-Williams Digital Marketing Seminars to Take Place in Omaha and Minneapolis

The Sherwin-Williams Automotive Finishes A-Plus Network University, along with Summit Software and Marketing, will again conduct their successful Digital Marketing advanced business classes Sept. 26 in Minneapolis and Sept. 27 in Omaha. Designed specifically for collision repair facilities, both classes will be held in the afternoon from 1 to 5 p.m. at the Embassy Suites

Sherwin-Williams A-Plus Network, CSi Complete to Offer SureCritic Customer Review Service

A recent study by the National Automobile Dealers Association (NADA) University found that only 14 percent of consumers trust advertising. Not surprisingly, the same research revealed that almost 80 percent do trust referrals and recommendations from their peers. In response to these findings, the Sherwin-Williams Automotive Finishes A-Plus Network has announced it has expanded its

ALLDATA Signs Strategic Agreement With AutoVitals to Enhance Business Solutions Suite

ALLDATA LLC has entered into an agreement with AutoVitals to help repair shops attract and retain customers, the company announced.

Maaco Sings About Uh-Ohs in Playful New Campaign

Auto body shop reminds car owners to join the upside with launch of national campaign.

How to Determine the Value of Your Auto Body Shop

Whether you’re looking to sell, expand or transition your shop, understanding the value of your business is essential.

Take Care of Your Tools and They’ll Take Care of You!

As a young apprentice, Zach had always been fascinated by how auto glass is essential to customers’ safety in their vehicles. Within that fascination grew the desire to learn how to properly remove and install auto glass to keep his customers safe. In the process of learning the trade, one thing that he didn’t quite

CREF Promotes Brandon Eckenrode to Executive Director

Eckenrode joined CREF’s team as associate director of development in 2009, and his skill and passion have earned him the well-deserved promotion to executive director of CREF.

Are Collision Repairers Their Own Worst Enemy?

It’s always been easy for repairers to see insurers as the bogeyman that causes all of their problems, but insurers are merely taking advantage of repairers’ lack of business knowledge and acumen.

Need the 411: What Should Consumers Do After a Vehicle Crash?

What do you do when consumers need info after experiencing a vehicle crash?