PPG’s MVP Business Solutions Launches New Marketing Portal
Online portal will allow users to develop targeted marketing lists and conduct direct mail, telemarketing and e-mail campaigns, all from one system.
DuPont Performance Alliance to Help Shops with Marketing
DuPont Performance Services (DPS) announced it is re-launching its popular Performance Alliance offering to collision repair center customers. Performance Alliance is one of five DPS business services now available to the collision repair industry and is how DuPont Performance Coatings markets its network of repairers to car owners, insurers, fleets and vehicle manufacturers. Through Performance
Kia Canada to Use OEConnection’s Parts Marketing and Sourcing Technology
OEConnection LLC, an online automotive parts and service exchange, announced that Kia Canada will augment its existing parts distribution facilities with the creation of a virtual in-channel replacement parts warehouse using OEConnection’s D2DLink Web-based technology. Connecting the automaker’s 166 dealership parts departments nationwide, D2DLink will enable dealership parts personnel to more efficiently source needed
Web-Est Releases Auto Body Marketing and Shop Profit Training Blogs
Web-Est, LLC, provider of online collision estimating software, announced the release of two new blogs on its Web site. The blogs, "Auto Body Marketing" and "Shop Profit Training," are designed to offer Web-Est customers new ways to bring in more business, as well as maximize shop profits. Web-Est says it’s opening "Shop Profit Training" to
Nissan North America Selects OEConnection’s Online Technology for Dealerships
OEConnection announced today that Nissan North America, Inc., has selected OEConnection’s CollisionLink Internet-based parts ordering and fulfillment solution for Nissan and Infiniti dealerships and their collision shop customers nationwide. This agreement includes CollisionLink’s Parts Marketing Administration (PMA) advanced program marketing technology, which automates and manages automaker parts programs. PMA allows dealerships and collision repairers to
2009 IGA Fall Marketing Conference to Feature Steering Seminar
This November, the Independent Glass Association’s (IGA) Fall Marketing Conference will feature a seminar dedicated to the issue of steering in the auto glass industry. Allen Wood, executive director of the Collision Repair Association of California (CRA), will share his experience from the recent hard-fought steering battle in California. Attendees will learn what worked in
Shop’s ‘Do-It-Yourself’ Contest Creates Unique Marketing Opportunity
Springfield, Ill.-based Zara’s Collision Center is reaching out to a population that some service providers may consider a lost cause – the "do-it-yourselfer." During the month of July, the shop is asking consumers to submit photos of their amateur body work online for a cash prize in a contest dubbed "Don’t Quit Your Day Job." "Welcome
I-CAR Says Online Registration is Gaining in Popularity
Since implementation in November, I-CAR says it has seen an upward trend in use of its online registration system, with a nearly 100-percent increase over the last four weeks. “The growth in the acceptance of the online registration system suggests that training managers are becoming acclimated to the new technology and are finding online registration
Mitchell International Announces NACE | CARS 2015 Speaker
Anlin Sethi will discuss the best practices in offline customer service and tactics for online marketing in 2015 and beyond.
Google Reviews: Insurers Are Paying Attention
I have it on good authority that insurers are paying attention to Google Reviews. So how do you increase your star rating?
