Nissan North America Selects OEConnection’s Online Technology for Dealerships - BodyShop Business

Nissan North America Selects OEConnection’s Online Technology for Dealerships

OEConnection announced today that Nissan North America, Inc., has selected OEConnection’s CollisionLink Internet-based parts ordering and fulfillment solution for Nissan and Infiniti dealerships and their collision shop customers nationwide.

This agreement includes CollisionLink’s Parts Marketing Administration (PMA) advanced program marketing technology, which automates and manages automaker parts programs. PMA allows dealerships and collision repairers to access automaker incentives and parts promotions from within CollisionLink, so dealers can provide OE parts as an alternative to non-OE parts at competitive prices.

CollisionLink is an all-makes, all-models, online part ordering and fulfillment solution endorsed by multiple automakers nationally. Nissan North America joins four other automakers already using OEConnection’s PMA technology to manage their parts marketing programs through CollisionLink: American Honda, Chrysler, Ford Motor Company and General Motors.

“We’re delighted to be working with Nissan North America in implementing their collision wholesale strategy,” said Mark Tomasetti, OEConnection senior VP and chief commercial officer. “Our technology combined with their parts marketing savvy creates a winning situation for Nissan, their dealerships, and their dealership customers. This relationship with Nissan further substantiates the business value and importance of CollisionLink and PMA to the marketplace.”

CollisionLink was introduced to the market in 2001 and has now been adopted by more than 75 percent of large wholesale dealerships in the U.S., as well as thousands of collision shops nationwide.

“CollisionLink and PMA are winning solutions for everyone: for Nissan to automatically and easily manage program parts through CollisionLink; for dealerships to process parts orders and sell Nissan parts with automaker support; for collision shops to easily obtain OE parts at competitive pricing; and most of all for Nissan vehicle drivers, who get better quality parts for car repairs,” said OEConnection’s Bill Lopez, director of Collision Business Solutions.

Nissan North America’s parts marketing program will begin on Nov. 2 and will be available at that time to all shops purchasing parts through CollisionLink. The parts promotions and incentives are seamlessly integrated into CollisionLink, enabling shops to put more OE parts on customers’ vehicles while managing average repair cost, CollisionLink says.
The current CollisionLink version was introduced earlier this year and has grown to include thousands of daily transactions processing millions of dollars of online orders.

CollisionLink is available to auto dealerships and collision repair facilities nationwide. Visit for more information.

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