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Put the Shine on Your Collision Shop With These Proven Paid Search Strategies

Learn the importance of certifications for your shop and how they can play a role in your Pay-Per-Click (PPC) marketing program! PPC marketing promotes your business through digital ads targeted to your local area and there are many ways to run paid advertisements online, including paid search for search engines, or display ads for Facebook.

Collision Week in Cleveland: It’s a Wrap!

The collision repair industry visited Cleveland, “The Rock ‘n’ Roll Capital of the World,” last week for education, networking and a ton of special events.

Top 5 Stories of the Week

A recap of the top five stories on bodyshopbusiness.com during the week of July 12.

It’s Collision Week in Cleveland!

Today begins an exciting week of collision industry events in Cleveland, Ohio, which BodyShop Business will be covering live on Facebook, Twitter and Instagram!

Maaco Partners with Axalta and NASCAR Star William Byron

Maaco will be featured on the quarter panels, roof and rear TV panel of the No. 24 Axalta Chevrolet Camaro ZL1 1LE driven by William Byron in the NASCAR Cup Series at Atlanta Motor Speedway this July.

CARSTAR Owners Share Lessons Learned for Father’s Day

Three CARSTAR families share their experiences and lessons learned from working together.

St. Louis I-CAR Committee to Host Helicopter Golf Ball Drop

The St. Louis I-CAR Committee announced it will be holding a helicopter golf ball drop on July 21, 2021 to benefit the Greater St. Louis high school collision programs.

WIN Opens Registration for Annual 2021 Conference

The conference will take place virtually May 4-5, 2021, and the first 150 conference registrants will receive a “WIN Swag” gift box.

Pro Spot Picks Winners of Big MIG Giveaway

On New Year’s Eve, Pro Spot announced the three winners of their Fall Big MIG Giveaway promotion.

Valspar Automotive Features 12 Refinishers in 2021 Calendar

Valspar Automotive has selected the winners of its award-winning finishes contest to be showcased in the 2021 Valspar Automotive Calendar.