BASF Supports Repairer Driven Education at SEMA Show
BASF once again is supporting SCRS’ RDE series at the SEMA Show, which kicks off at 3 p.m. PST on Monday, Nov. 1.
BASF Launches Refinity Cloud-Based Platform
Refinity will provide customers with a seamless digital experience designed to drive efficiency in the areas of color, business, training and support solutions.
Four Top Paid Search Strategies for Collision Shops
Automotive aftermarket veteran and CEO and founder of Autoshop Solutions, Danny Sanchez, knows which marketing strategies work for collision shops — and which don’t. Here are his key takeaways on why shops should advertise and the four top strategies for pay-per-click marketing. Strategy 1 – Have a Great Presence Online!Your website is more than a
Put the Shine on Your Collision Shop With These Proven Paid Search Strategies
Learn the importance of certifications for your shop and how they can play a role in your Pay-Per-Click (PPC) marketing program! PPC marketing promotes your business through digital ads targeted to your local area and there are many ways to run paid advertisements online, including paid search for search engines, or display ads for Facebook.
Maaco Launches New National ‘The Upside of Uh-Ohs’ Campaign
The campaign is rooted in the brand’s almost 50-year reputation as the one to call whenever it’s time for a fresh paint job or when life inevitably brings its dents, dings and scratches.
ASE: Free Materials For Automotive Service Professionals Month
ASE has developed a collection of free marketing communications materials to help companies, organizations and individuals commemorate Automotive Service Professionals Month in June.
Questions and Answers from the Collision Repair Industry
Although we’re experts in the collision industry, the changing automotive landscape brings several questions to the surface that we might not have the answers to.
House of Kolor Calendar Recognizes Creative Artists, Customers
The 2021 House of Kolor calendar is now available featuring some of the custom industry’s boldest and brightest bikes and vehicles.
Valspar Automotive Features 12 Refinishers in 2021 Calendar
Valspar Automotive has selected the winners of its award-winning finishes contest to be showcased in the 2021 Valspar Automotive Calendar.
Maaco to Celebrate 2020 Franchise Performance
Maaco Collision Repair and Auto Painting announced it will host this year’s annual North American Maaco Convention virtually on Dec. 2, 2020.