Brand Integrity and the Value of OEM Parts
The decision to use OEM parts comes down to multiple factors, including price, availability, and value – though their value is often overlooked when it comes to a company’s brand.
Driven Brands Announces Top Performers for 2020
Driven Brands awarded trophies for top performers in length of rental (LOR) and customer satisfaction index (CSI).
Crash Champions Completes Rebrand of Pacific Elite
Pacific Elite’s 23 collision repair shop locations throughout Southern California are now branded as Crash Champions.
LEFT BRAIN VS. RIGHT BRAIN: SYNCHRONY CONSUMER STUDY PROBES BRAND LOYALTY
Customer loyalty is essential for building a successful business. Every business owner wants loyal customers, but how do you encourage loyalty? Synchrony, a leading provider of retail credit programs for businesses nationwide, examined the topic in its 2019 Loyalty Study. They conducted an online survey of 1,500 consumers with questions designed to probe the psychology,
CARiD Launches OE Brand of Factory-Equivalent Parts
Online retailer CARiD.com announced the launch of its “OE” brands, encompassing what it claims is the widest variety of automotive replacement parts available at one website.
Driven Brands Announces Acquisition of Fix Auto USA
The addition adds nearly 150 franchised and 10 company collision repair locations to the Paint, Collision & Glass segment of Driven Brands.
Evercoat Announces New Branding for Body Filler, Putty Products
Evercoat has announced new branding for its most popular body filler and putty products.
AkzoNobel Celebrates 85th Anniversary of Wanda Refinish Brand
AkzoNobel announced it is celebrating the 85th anniversary of their Wanda vehicle refinishes brand, which started out as a local brand and grew to one that customers all over the world are now enjoying.
Driven Brands Announces Acquisition of Clairus Group
Driven Brands, which includes CARSTAR, Maaco and other aftermarket brands, has announced the acquisition of the Quebec-based Clairus Group, a leader in automotive glass distribution, replacement and claims management.
SCRS Offers New Personal Benefit from Enterprise Brands
The Society of Collision Repair Specialists (SCRS) has announced the launch of a new benefit program offering SCRS members and their employees the opportunity to save on personal rental vehicles.
